User generated content can help your SEO efforts, but if your blog is littered with complimentary comments that are really just the work of backlink spammers, you may find yourself in trouble. (more…)

Word on SEO street is Google may discount link juice associated with infographics. (more…)

Most marketing articles that discuss social media talk about activities such as actively “engaging” customers, “following” others and other such time consuming tasks. (more…)

I’m don’t consider myself a social media expert and realising that has been A Very Good Thing. (more…)

It used to be that when you wanted to target a keyword, you would need to really focus on that keyword. (more…)

My, how reading email on handheld devices has grown – something we need to increasingly bear in mind with newsletter sends and email marketing campaigns. (more…)

So someone from Google has called you? Is it really Google or just a slimy search engine marketing company? (more…)

Add this to your must-read list – the Local Search Ranking Factors report. (more…)

SearchMetrics has released its 2012 Google ranking factors report. (more…)

I’ve often thought companies running ads directing viewers to perform a search on a particular keyword in order to get to a campaign landing page were taking a risk. (more…)