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Marketing vs. sociopathy

Posted by Michael Bloch in web marketing (Tuesday August 28, 2012 )

“All marketers are liars” declared Seth Godin with his tongue somewhat firmly planted in his cheek. (more…)


Twitter Fake Follower Industry Still Thriving

Posted by Michael Bloch in web marketing (Saturday August 11, 2012 )

“We need more followers” the corporate exec cries. More Twitters followers is easy… and cheap. But just because you can do something, it doesn’t mean you should. (more…)


How Often Are People Using Search

Posted by Michael Bloch in web marketing (Tuesday August 7, 2012 )

If you have an online business, you probably use search engines multiple times a day – but what about the average person? (more…)


Link Building In A Brave New World

Posted by Michael Bloch in web marketing (Friday August 3, 2012 )

Link building isn’t dead – it’s just very different now – and in some ways, easier. (more…)


120 Character Subject Lines?

Posted by Michael Bloch in web marketing (Thursday August 2, 2012 )

Which is best, short subject lines or long ones? After over a decade of reading reports and studies, I still have no idea. (more…)


Bing On Links

Posted by Michael Bloch in web marketing (Friday July 27, 2012 )

Links have always had a big focus in SEO, even more so now for various (and very different) reasons; but what if links aren’t as important as we think? (more…)


Thinking China? Think Tudou And Weibo

Posted by Michael Bloch in web marketing (Monday July 23, 2012 )

As much as merchants in China are wanting to get their products in front of us, many local merchants are clamoring to get their wares noticed over there too. (more…)


Most Search Clicks Going To Adword Ads?

Posted by Michael Bloch in web marketing (Thursday July 19, 2012 )

It seems clicks after Google search queries on terms with high commercial intent are increasingly going to Adwords ads. (more…)


Teens Ditching Email?

Posted by Michael Bloch in web marketing (Monday July 16, 2012 )

If you’re an email marketer targeting teenagers, the news isn’t good. (more…)


Compliment Spam’s Ranking Impact

Posted by Michael Bloch in web marketing (Friday July 13, 2012 )

User generated content can help your SEO efforts, but if your blog is littered with complimentary comments that are really just the work of backlink spammers, you may find yourself in trouble. (more…)