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Ads in video – done right

Posted by Michael Bloch in web marketing (Tuesday July 3, 2007 )

Advertising in online videos such as those posted to YouTube, MySpace etc has been somewhat of a holy grail for marketers, but it looks like Google(?) has nailed it. (more…)


Word of mouth marketing

Posted by Michael Bloch in web marketing (Saturday June 30, 2007 )

As consumers become increasingly distrustful of slick marketing spin, they are turning to each other to get the skinny on what’s hot and what’s not. (more…)


AdSense Referrals 2 rolling out

Posted by Michael Bloch in web marketing (Friday June 29, 2007 )

I reported earlier this week that Adwords was extending their PPA (Pay Per Action) beta program for advertisers. The AdSense team announced yesterday morning the rollout of what’s being called Referrals 2 for publishers – it seems CPA offers have now arrived on Google in force. (more…)


Link exchange reply

Posted by Michael Bloch in web marketing (Thursday June 28, 2007 )

Getting sick of non-relevant, poorly worded, demanding or persistent link exchange requests? Send the requester to this post: (more…)


Email campaign landing pages

Posted by Michael Bloch in web marketing (Wednesday June 27, 2007 )

8 seconds is all you have to impress a potential customer once they’ve clicked a link in your marketing email and arrived on your landing page; according to Silverpop’s recently released Landing Page Report. (more…)


Google extends PPA beta

Posted by Michael Bloch in web marketing (Saturday June 23, 2007 )

Around a year ago, Google AdSense/Adwords started testing their CPA (Cost Per Action) offering in a limited beta program for US advertisers and publishers, dubbed PPA (Pay per action). That beta is now being extended globally. (more…)


Social media optimization how-to

Posted by Michael Bloch in web marketing (Wednesday June 20, 2007 )

Would you like to generate over 1400% better ROI over PPC using SMO? Hrm.. let’s translate that. Want to generate a ton more traffic for less bucks by implementing a social media optimization strategy? It’s quite possible and very economical to do so according to this research report. (more…)


Social shopping sites

Posted by Michael Bloch in web marketing (Friday June 15, 2007 )

Comparison shopping search engines have been around for a long while – enter what’s touted to be The Next Big Thing; social shopping sites. (more…)


Canvassing, phones and time zones

Posted by Michael Bloch in web marketing (Wednesday June 13, 2007 )

VoIP (Voice Over IP) has made interstate and overseas calling so cheap, unlike a few years back I don’t even bat an eyelid when needing to call colleagues in the USA.

The economy of overseas and long distance calls has been a boon for ecommerce and online business, but some companies need to learn that not everyone on the planet exists in their time zone – it’s something that should they should bear in mind before picking up the phone to dial a prospective partner or customer or partner. (more…)


Email marketing tip : use a colon

Posted by Michael Bloch in web marketing (Saturday June 9, 2007 )

Here’s an interesting tip on the use of the colon and positioning of keywords in email subject lines to help boost open rates. (more…)