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O*T*T s#p!am

Posted by Michael Bloch in web marketing (Saturday August 18, 2007 )

Spammers bug the heck out of me, but watching their strategies evolve/devolve can be educational and often downright funny – their attempts can get way over the top. Unfortunately though, some who are new to email marketing try to take a leaf out of the spammer’s book using their old tricks… that for the most part don’t work any more. (more…)


The shocking truth

Posted by Michael Bloch in web marketing (Sunday August 12, 2007 )

…when used as a phrase in marketing material usually turns out to be not so shocking. In fact, you could just about bet the farm that the only shocking thing is the quality of the junky info product being touted. (more…)


Favorites icon generator

Posted by Michael Bloch in web marketing (Saturday August 11, 2007 )

Looking for an easy way to create a favorites icon, aka a favicon, for your web site? This handy generator will do the trick! (more…)


Email marketing and opting out

Posted by Michael Bloch in web marketing (Thursday August 2, 2007 )

It always amuses (or annoys) me to see the lengths that some advertisers will go to in order to keep my email address on their list while believing they are complying with the CAN-SPAM act. (more…)


Historical pricing for banner ads

Posted by Michael Bloch in web marketing (Wednesday July 25, 2007 )

$50 CPM for 468×60 banners – does that sound like a publisher/affiliate’s pipe dream? That sort of price was regularly achieved by many sites just prior to the dot-com bubble bursting. (more…)


Holiday & occasion marketing

Posted by Michael Bloch in web marketing (Wednesday July 18, 2007 )

No, not *the* holidays; talk of that sort of marketing gets earlier and earlier each year, but even July is probably a little too early to start the frenzy of related discussion that invariably occurs. I’m referring to other holidays and special occasions – and not necessarily the ones of your own country. (more…)


Simple subscription boosting tip

Posted by Michael Bloch in web marketing (Sunday July 15, 2007 )

With all the whizz-bang marketing tools around; often it’s the very simple (yet free) strategies we overlook that can help increase newsletter subscriptions. (more…)


Tranner – transactional banners

Posted by Michael Bloch in web marketing (Saturday July 14, 2007 )

Buying directly from the banner – do you think this would work? A UK interactive communications company does and has created a combined ecommerce/advertising application around the concept. (more…)


Competitions and the law

Posted by Michael Bloch in web marketing (Wednesday July 11, 2007 )

Running competitions or sweepstakes are a great way to create buzz, increase traffic to your web site and can help generate more sales, but be careful, it can be a legal minefield. (more…)


Affiliate sales force – less is better

Posted by Michael Bloch in web marketing (Saturday July 7, 2007 )

Noticed a dropoff in the number of companies offering affiliate programs? It’s not so much that, but more a case of how some merchants are recruiting affiliates has changed. (more…)