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Best. advertising campaign. ever.

Posted by Michael Bloch in web marketing (Wednesday October 10, 2007 )

Spending most of my time out here, I get so jaded by advertising – I’m totally saturated with the stuff. So when an ad catches my eye and I get excited, it’s a big event – in my life anyway ;). (more…)


Google penalizing sites selling links?

Posted by Michael Bloch in web marketing (Tuesday October 9, 2007 )

It’s official, well appears to be anyway. According to search engine expert Danny Sullivan, Google is penalizing some sites offering paid links; but it seems to me the penalizing will be based on intention. (more…)


Hotmail and subscriber engagement

Posted by Michael Bloch in web marketing (Sunday October 7, 2007 )

Getting email marketing and newsletters through to users, particularly Hotmail subscribers, can be quite a challenge these days. Hotmail have thrown a new factor into the mix which adds an extra hurdle as to whether or not your campaigns are delivered – subscriber engagement. (more…)


More quick live chat tips

Posted by Michael Bloch in web marketing (Saturday October 6, 2007 )

As increasing numbers of online merchants are using live chat as a means of boosting sales and retaining customers, some really good tips are becoming available from those who have been using the technology for some time. (more…)


Online advertising and trust

Posted by Michael Bloch in web marketing (Thursday October 4, 2007 )

With so many different types of advertising these days, from word of mouth to print to rich media online ads – what form do consumers trust most? What type the least? Read on for an interesting glimpse at a comprehensive survey how people view the credibility of different mediums. (more…)


91 and surfing the web

Posted by Michael Bloch in web marketing (Tuesday October 2, 2007 )

I received an email today from a subscriber and I had to re-read a section of it as I couldn’t believe my eyes. The sender was 91 years of age. I was totally blown away!

In all my years in training mature age folks about the web and in general online communications, I’ve never had the privilege of conversing with someone in this age range via the Internet. More power to him!

.. and I’m sure he’s not alone. (more…)


2007 Retail Email Marketing Study

Posted by Michael Bloch in web marketing (Tuesday September 25, 2007 )

With online retailers increasingly realizing the power of email marketing, a recent study has found generally many improvements in how the medium is being utilized – but some retailers are still failing to implement some simple strategies to maximize the benefits of email promotion related activities. (more…)


Read more.. or not?

Posted by Michael Bloch in web marketing (Thursday September 20, 2007 )

Calls to action are a very important part of marketing. We need to tell people the type of action we’d like them to take rather than assume they’ll figure it out on their own – whether it’s “add to cart”, “buy now”, “join today”, “click here” or “read more”.

But, does “read more” actually encourage people to do so? It would appear not. (more…)


Social network ad targeting

Posted by Michael Bloch in web marketing (Wednesday September 19, 2007 )

The holy grail of advertising on social networks may be a step closer to being achieved. MySpace has announced it can now tailor ads based on the information on members profiles. (more…)


Increasing blog traffic -new service

Posted by Michael Bloch in web marketing (Sunday September 16, 2007 )

This new free service, launched just a few hours ago, might be just the thing you need to help increase targeted traffic to your blog. (more…)