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Ringtones marketing crackdown

Posted by Michael Bloch in web marketing (Saturday November 10, 2007 )

If you’re selling ringtones or other cell phone related services, or are promoting these services as an affiliate – here’s an interesting legal development that’s occurred in Florida that may set the ball rolling to finally clean up an industry well known for dirty marketing tactics. (more…)


MySpace SelfServe Ads

Posted by Michael Bloch in web marketing (Tuesday November 6, 2007 )

Hard/hot on the heels of FaceBook, MySpace has announced it’s own self-serve advertising network – and you’ll only need 10 bucks to start an account. (more…)


“Do not track” registry?

Posted by Michael Bloch in web marketing (Thursday November 1, 2007 )

A “do not call” registry was established here in Australia a while back, and I’d be the first to say that it was a great idea. No more are we plagued with annoying calls during dinner time by people who can hardly speak English; but a “do not track” list for the online world? (more…)


Email marketing metrics report

Posted by Michael Bloch in web marketing (Tuesday October 30, 2007 )

Here’s a brief round up of an interesting analysis of over a quarter of a billion opt-in email newsletters and promo blurbs sent by over 3,000 merchants and organizations. (more…)


Marketing to FaceBook users

Posted by Michael Bloch in web marketing (Sunday October 28, 2007 )

If you’re looking for a relatively painless and quick way of reaching FaceBook users and don’t mind spending a few bucks, FaceBook flyers may be worth a try. (more…)


E-fluentials wary of opinion sites

Posted by Michael Bloch in web marketing (Friday October 26, 2007 )

E-fluentials, savvy online shoppers who have great influence over their circles, are becoming increasingly suspicious of paid evangelists on consumer opion web sites according to a recent survey. (more…)


Cause marketing sparks sales

Posted by Michael Bloch in web marketing (Thursday October 25, 2007 )

According to the recent “2007 Cause Survey”, 70% of consumers have purchased an item from a company because the company supports a cause they believe in. (more…)


Social bookmarking statistics

Posted by Michael Bloch in web marketing (Sunday October 21, 2007 )

Which social bookmarking services are seeing the most activity from their user base? There’s a few surprises in these statistics from September. (more…)


MLM giant comes out swinging

Posted by Michael Bloch in web marketing (Wednesday October 17, 2007 )

Quixtar Inc., a sister company of Amway Corp., has filed suits against 30 people who anonymously posted in forums and on YouTube what it alleges are disparaging remarks about the company. (more…)


Toilet roll sales pages & friction

Posted by Michael Bloch in web marketing (Saturday October 13, 2007 )

Friction? Toilet rolls? Sounds painful. I’ve found a very nice case study that illustrates what I’ve mentioned from time to time on the issue of lengthy sales pages. (more…)