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Google search result structure

Posted by Michael Bloch in web marketing (Thursday November 29, 2007 )

Ever wondered about those extra links that appear under some search results or how Google decides what snippet to show? Do companies pay for those added site links? This Matt Cutts video explains the anatomy of a Google search result. (more…)


In text ads – your thoughts?

Posted by Michael Bloch in web marketing (Wednesday November 28, 2007 )

In-text ads; those double underlined links that you sometimes come across on pages that pop open an ad are causing a bit of a stir among journalists again. (more…)


Toilet roll email marketing

Posted by Michael Bloch in web marketing (Saturday November 24, 2007 )

Marketing emails should’nt be treated the same way as a web site landing page, yet many online business owners fall into this trap by following the example of many so called “gurus” who push small business tools and information products using what I call a toilet roll approach. (more…)


Free Adwords optimization advice

Posted by Michael Bloch in web marketing (Wednesday November 21, 2007 )

Are you looking for some expert and personalized advice to help with your Google Adwords campaigns, but don’t have a lot of cash to throw around? This free, no-strings service might be of value to you.. (more…)


Affiliate program – $100 per sale

Posted by Michael Bloch in web marketing (Monday November 19, 2007 )

I’ve worked for web hosting company called ThinkHost for some years now in various capacities, currently as their Business Development Manager. As quite a few TTB readers are into affiliate marketing, I wanted to let you know about ThinkHost’s new partner program – paying $100 commissions for each referral to our hosting services. (more…)


Advertising annoyance survey

Posted by Michael Bloch in web marketing (Saturday November 17, 2007 )

A recent survey of 950 Americans shows that approximately 31% of respondents had a strongly negative view of video advertising and popups still apear to be public enemy no. 1 – but take that finding with a grain of salt. (more…)


Anthropomorphization & advertising

Posted by Michael Bloch in web marketing (Friday November 16, 2007 )

Anthropomorphization – try saying that quickly after a few beers; or even stone cold sober. So what is anthromorph.. anthrorph.. that word; and what the the heck does it have to do with advertising? (more…)


Spam filters “clicking” links?

Posted by Michael Bloch in web marketing (Thursday November 15, 2007 )

Here’s an an interesting and somewhat disturbing report about aggressive spam filters unsubscribing people from lists – and perhaps potentially causing all sorts of other havoc to email marketing and legitimate list communications. (more…)


Marketing terms – bounce rate

Posted by Michael Bloch in web marketing (Wednesday November 14, 2007 )

You’ve probably heard this term used widely in relation to email, but what does it mean in relation to web site traffic? (more…)


Conscious consumer report

Posted by Michael Bloch in web marketing (Tuesday November 13, 2007 )

America’s consumers have sounded a warning to business leaders and marketers looking to jump on the green bandwagon – either back your earth friendly spiels with socially responsible activity to match or face a backlash. (more…)