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Increased Adsense display control

Posted by Michael Bloch in web marketing (Sunday December 16, 2007 )

If you’re participating in Google AdSense, soon you’ll be able to have more control over what ads display. (more…)


Optimizing for Ask

Posted by Michael Bloch in web marketing (Saturday December 15, 2007 )

After noticing Ask steadily gaining ground on MSN Search, I thought I’d look a little more into optimizing sites for the Ask.com search engine. (more…)


Ask – MSN Search killer?

Posted by Michael Bloch in web marketing (Friday December 14, 2007 )

For the four weeks ending November 24, 2007, Google accounted for close to 65% of US searches according to HitWise – not a big surprise, but Ask seems to be positioning itself to kick some serious MSN Search. Perhaps it will grab the no.3 spot soon. (more…)


Paying for inbox access?

Posted by Michael Bloch in web marketing (Sunday December 9, 2007 )

With Boxbe’s new email service, a person’s inbox will no longer necessarily be a free-for-all to marketers (more…)


SEO on crack

Posted by Michael Bloch in web marketing (Thursday December 6, 2007 )

This story didn’t really register with me when it broke last week – it was about sites containing malware littering the SERPs (Search Engine Results Pages); nothing really new there. What I didn’t realize was it turned out to be a very well orchestrated hacker attack via SEO. (more…)


Ad placements in newsletters

Posted by Michael Bloch in web marketing (Wednesday December 5, 2007 )

Isn’t it amazing how small changes can make so much difference at times? I was just reading a case study of a company who by making some minor adjustments to their newsletter layout, improved clicks by over 70%. (more…)


Paid links, affiliate links & Google

Posted by Michael Bloch in web marketing (Tuesday December 4, 2007 )

From a recent post on the Official Google Webmaster Central Blog:
Q: Is buying or selling links that pass PageRank a violation of Google’s guidelines?
A: Yes, it is.
(more…)


2008 marketing mindset

Posted by Michael Bloch in web marketing (Monday December 3, 2007 )

A survey of close to 1700 senior marketers provides a snapshot of the marketing trends and focus in the year ahead. (more…)


FTC green marketing review

Posted by Michael Bloch in web marketing (Sunday December 2, 2007 )

The US government’s consumer watchdog, The Federal Trade Commission is about to commence a review of its environmental marketing guidelines, also known as the Green Guides. (more…)


Advanced DHTML popup

Posted by Michael Bloch in web marketing (Friday November 30, 2007 )

The free hover ad generator on TTB has been really popular, but if you’re looking for something with more features, take this application for a spin. (more…)