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White paper delivery tip

Posted by Michael Bloch in web marketing (Saturday January 19, 2008 )

White papers are a powerful, yet subtle form of marketing – good ones are anyway. If you offer white papers from your site, here’s a quick tip that can get you better results. (more…)


How China searches – Baidu

Posted by Michael Bloch in web marketing (Friday January 18, 2008 )

Following on from yesterday’s post about emerging online markets; in China, one search engine is heads and shoulders above the rest – and it’s not the mighty G. Baidu is the name of the game over there and it’s a game you may want to consider playing. (more…)


Affiliates and egg baskets

Posted by Michael Bloch in web marketing (Wednesday January 16, 2008 )

Ever joined an affiliate program that was doing so well that you were tempted to dump all the others merchants you promote in favor of it and basically dedicate more of your content towards steering folks towards that company? That can be risky, regardless of how big or stable the merchant appears to be. (more…)


Search engine marketing salaries

Posted by Michael Bloch in web marketing (Sunday January 13, 2008 )

Into Search Engine Marketing (SEM)? What do you think your skills are worth? Thinking of adding a search engine marketer to your team and not sure how much you’ll need to pay? Findings from SEMPOs first survey of in-house SEM job salary compensation can give you an indication. (more…)


Affiliate programs & phone sales

Posted by Michael Bloch in web marketing (Wednesday January 9, 2008 )

If you’re running an affiliate program and also provide a sales phone number on your site – you may be scaring off experienced affiliates from joining your program. (more…)


Alleged spam gang indicted

Posted by Michael Bloch in web marketing (Sunday January 6, 2008 )

11 men have been indicted in the USA for alleged spam related activities, including “Spam King” Alan Ralsky, who was listed on SpamHaus’s Top 10 Worst Spammers for some time. (more…)


The fatal Xmas mistake

Posted by Michael Bloch in web marketing (Tuesday December 25, 2007 )

Each year on Christmas day, I write a blog post about the event; but probably not the type of post you’d expect from someone involved in marketing. If you’re looking for something bright and cheery, skip reading this. (more…)


Social bookmarking statistics – November 07

Posted by Michael Bloch in web marketing (Friday December 21, 2007 )

Facebook continues climbing the social bookmarking services popularity ladder, as does Ask according to these statistics just released. (more…)


Merry Xmas emails

Posted by Michael Bloch in web marketing (Thursday December 20, 2007 )

Ah, they’ve started flooding in – the Merry Xmas emails from all and sundry – including merchants whom I don’t remember and have shown no interest in me throughout the previous eleven months :). (more…)


The brand lift of search

Posted by Michael Bloch in web marketing (Wednesday December 19, 2007 )

A good search engine ranking doesn’t only result in more traffic, but an added dose of credibility a recent study has found. (more…)