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Where college students hang online

Posted by Michael Bloch in web marketing (Wednesday February 27, 2008 )

If you’re targeting your marketing towards college students and need to know where to find them, these recent statistics will be of interest to you. (more…)


Email from & subject lines

Posted by Michael Bloch in web marketing (Wednesday February 20, 2008 )

From: ksg
Subject line – Re: Other

Doesn’t say a lot, does it? This is what I received in reply to an email to a merchant. The surprising part was it wasn’t a small business, but a major online player. (more…)


Dealing with journalists

Posted by Michael Bloch in web marketing (Friday February 15, 2008 )

Journalists are a funny breed – and I’m not talking about bloggers who consider themselves to be journos; I mean the “traditional” ones. Understanding the nature of the beast can help you make the most out of your contact with them. (more…)


Yahoo and email filtering

Posted by Michael Bloch in web marketing (Thursday February 14, 2008 )

DomainKeys Internet Mail (DKIM), originally developed by Yahoo! as a way of combatting/tracking spam, became a standard last year and with adoption rising rapidly around the web does this mean Yahoo! will start blocking non-DKIM signed emails soon? (more…)


Women on the web

Posted by Michael Bloch in web marketing (Tuesday February 12, 2008 )

Guys, we’re outnumbered – and have been for some time. It was last year that women crossed the 50% mark of online users; but looking around the web you wouldn’t really given the way we market. (more…)


Revenue makers, rubbery figures

Posted by Michael Bloch in web marketing (Monday February 11, 2008 )

How often have you come across this on various blogs and sites dedicated to revenue generation: “I generated 40 gazillion dollars overnight using this system, you can too”. Maybe he or she did.. but there’s a catch. (more…)


Email text obfuscation

Posted by Michael Bloch in web marketing (Sunday February 3, 2008 )

It’s still surprising how many marketing emails I get from folks trying to get around email filters by using obfuscated text.

Obfuscawhaa? (more…)


In-stream video advertising survey

Posted by Michael Bloch in web marketing (Saturday January 26, 2008 )

In-stream video advertising appears to be a tricky business according to some recent research from Burst Media. (more…)


Yahoo utilizing Spamhaus SBL

Posted by Michael Bloch in web marketing (Thursday January 24, 2008 )

If you’ve been having trouble getting email through to Yahoo users recently; you might want to check Spamhaus to see if your mail server’s IP is listed as Yahoo is now using SpamHaus’s SBL to block connections from listed IP addresses. (more…)


Email marketing like it’s 1999

Posted by Michael Bloch in web marketing (Tuesday January 22, 2008 )

So states a recent report on email marketing – while advanced features such as segmentation and targeting have evolved to a point of being easily within the grasp of every email marketer, many missed the opportunity to involve subscribers with their brands and product offers this holiday season. That’s high falutin’ talk for attracting customers and selling stuff I believe :). (more…)