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Getting in “the zone”

Posted by Michael Bloch in web marketing (Thursday April 3, 2008 )

“The Zone” as referred to by developers is a place in space and time when they are most productive. For most people, getting to that place isn’t like flicking a light switch and given the required lead up to getting in The Zone; some onlookers might think they are wasting time. (more…)


Conversions – power of suggestion

Posted by Michael Bloch in web marketing (Wednesday April 2, 2008 )

As much as we feel we are individuals not easily swayed by other’s opinions, particularly those of darn pesky marketers; it is quite easy to influence people to make a particular purchase choice in many instances. With these very simple tips, you can boost revenue for subscription based services or donations pretty much immediately. (more…)


Adwords and page load times

Posted by Michael Bloch in web marketing (Saturday March 29, 2008 )

I try not to write specifically about Google more than once a week as there’s plenty of other Google oriented blogs out there, but I thought this worth a mention. If you’re an Adwords advertiser and your pages load slowly, you may be paying more for your clicks soon. (more…)


Google video ads in SERPs

Posted by Michael Bloch in web marketing (Friday March 28, 2008 )

Google video ads have started to appear in SERPs (search engine results pages) under some Adwords text ads. (more…)


Yahoo mail and tail extensions

Posted by Michael Bloch in web marketing (Wednesday March 26, 2008 )

The penny didn’t drop with me until today about the ramifications of how Yahoo mail treats any word with a domain tail extension tacked on. A kind subscriber pointed out what for me was a rather embarassing situation. (more…)


Spilling mistooks in promo

Posted by Michael Bloch in web marketing (Tuesday March 25, 2008 )

Being your own proof reader is fraught with danger. I know, because I’m the sole proof reader of my own work :). Spelling mistakes don’t just look bad, they can be bad for business. (more…)


The Johnson Box

Posted by Michael Bloch in web marketing (Friday March 21, 2008 )

The Johnson Box, named after direct marketer Frank Johnson, is a tool you can use to help grab the attention of your newsletter readers. (more…)


Google Ad Manager

Posted by Michael Bloch in web marketing (Monday March 17, 2008 )

Selling your own ad space can be a really time consuming and complex exercise. In a move that’s sure to set the fur and feathers flying in the ad server world; Google Ad Manager will give publishers a trusted name behind ad management and ad sales – and it will be for the most part free. (more…)


Fake anonymous news tips

Posted by Michael Bloch in web marketing (Tuesday March 11, 2008 )

A method of promotion that works well is to send authorative resource sites in your industry sector news about your business; but there’s a right and not-so-right way to do it. (more…)


Stuffing up keywords

Posted by Michael Bloch in web marketing (Wednesday March 5, 2008 )

Keyword stuffing – I’m still see a lot of this around, so I thought I’d make mention of it as a “don’t” in terms of search engine optimization; in all its forms. (more…)