Everyone wants their press release noticed by publishers and sometimes it will be – for the wrong reasons – and as such, won’t be published. (more…)
Press release emails – keep them lean
Affiliate programs – watch out for leaks
Commission leaks are an unfortunate part of affiliate marketing, but if a merchant is using decent software; it shouldn’t be so much an issue. It’s surprising how many merchants still don’t. (more…)
Parrot comments
As more online businesses take to blog commenting to boost traffic and in the hope of doing the same with search rankings, increasing numbers are going about it the wrong way and wondering why their comments aren’t published. (more…)
Small businesses and online marketing
What is small business in the USA up to in terms of online marketing? Here’s a glimpse. (more…)
EU introducing tough laws on cookies
Online business is likely about to get a whole lot harder for some UK publishers, affiliates and advertisers due to new laws relating to cookies. (more…)
Stop touching your customers
Dang, I hate some of the jargon that pops up in marketing. I’ve added “touching” to the must-die list. (more…)
Google’s “Farmer” Update
Noticed a change in your US traffic patterns recently? Aside from the President’s Day holiday weekend, it may be due to the latest algorithmic tweak from Google. (more…)
Anniversary email – subtle marketing
I received an email from eBay Australia the other day, acknowledging I had been a member for ten years. Even for a slightly jaded and somewhat cynical person such as myself, I thought it a nice touch – and it was all in the delivery. (more…)
A hard lesson in SEO
The incident was widely reported, but I thought I would make mention of it as it is important in relation to search engine optimization. (more…)
Why people unsubscribe and unfollow
What turns people off from staying on an email marketing list or following a company on a social network? A new survey report reveals some interesting insights. (more…)







