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Press release emails – keep them lean

Posted by Michael Bloch in web marketing (Tuesday April 5, 2011 )

Everyone wants their press release noticed by publishers and sometimes it will be – for the wrong reasons – and as such, won’t be published. (more…)


Affiliate programs – watch out for leaks

Posted by Michael Bloch in web marketing (Saturday April 2, 2011 )

Commission leaks are an unfortunate part of affiliate marketing, but if a merchant is using decent software; it shouldn’t be so much an issue. It’s surprising how many merchants still don’t. (more…)


Parrot comments

Posted by Michael Bloch in web marketing (Wednesday March 30, 2011 )

As more online businesses take to blog commenting to boost traffic and in the hope of doing the same with search rankings, increasing numbers are going about it the wrong way and wondering why their comments aren’t published. (more…)


Small businesses and online marketing

Posted by Michael Bloch in web marketing (Sunday March 27, 2011 )

What is small business in the USA up to in terms of online marketing? Here’s a glimpse. (more…)


EU introducing tough laws on cookies

Posted by Michael Bloch in web marketing (Thursday March 10, 2011 )

Online business is likely about to get a whole lot harder for some UK publishers, affiliates and advertisers due to new laws relating to cookies. (more…)


Stop touching your customers

Posted by Michael Bloch in web marketing (Monday March 7, 2011 )

Dang, I hate some of the jargon that pops up in marketing. I’ve added “touching” to the must-die list. (more…)


Google’s “Farmer” Update

Posted by Michael Bloch in web marketing (Sunday February 27, 2011 )

Noticed a change in your US traffic patterns recently? Aside from the President’s Day holiday weekend, it may be due to the latest algorithmic tweak from Google. (more…)


Anniversary email – subtle marketing

Posted by Michael Bloch in web marketing (Saturday February 19, 2011 )

I received an email from eBay Australia the other day, acknowledging I had been a member for ten years. Even for a slightly jaded and somewhat cynical person such as myself, I thought it a nice touch – and it was all in the delivery. (more…)


A hard lesson in SEO

Posted by Michael Bloch in web marketing (Thursday February 17, 2011 )

The incident was widely reported, but I thought I would make mention of it as it is important in relation to search engine optimization. (more…)


Why people unsubscribe and unfollow

Posted by Michael Bloch in web marketing (Sunday February 13, 2011 )

What turns people off from staying on an email marketing list or following a company on a social network? A new survey report reveals some interesting insights. (more…)