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10 baby boomer myths

Posted by Michael Bloch in web marketing (Wednesday April 30, 2008 )

It’s something I’ve written about fairly often – the way that marketers tend to wrongly perceive mature age folks such as baby boomers; those people born between 1946 and 1964. Here’s a list of the top ten myths. (more…)


Email Marketing statistics

Posted by Michael Bloch in web marketing (Friday April 25, 2008 )

Email marketing definitely works – half of respondents in a recent survey made an online purchase in the previous year as a result of permission based email marketing (PEM).But.. (more…)


Neurologically optimal advertising

Posted by Michael Bloch in web marketing (Wednesday April 23, 2008 )

I love these new terms that seem to pop up every day :). So what is neurologically optimal advertising? (more…)


Even The Rich Comparison Shop

Posted by Michael Bloch in web marketing (Tuesday April 22, 2008 )

It seems it’s not just Joe Consumer that hunts for bargains on the web; the wealthy do too… that’s part of the reason they are rich I guess :) (more…)


Blind marketing and churn

Posted by Michael Bloch in web marketing (Thursday April 17, 2008 )

How much do you know about your customers? Don’t be ashamed to admit not a lot as you’re certainly not alone. (more…)


Web marketing and ageism

Posted by Michael Bloch in web marketing (Wednesday April 16, 2008 )

Older web surfers are thirsting for more age relevant content according to a recent study and a majority feel that online advertising is out of step with their age group. (more…)


Tranasactional search queries

Posted by Michael Bloch in web marketing (Sunday April 13, 2008 )

I’ve always been curious as to how search engines are used, particularly in relation to the number of queries that are ecommerce related. This study sheds a little light on the topic. (more…)


Meta tags & trademark infringement

Posted by Michael Bloch in web marketing (Thursday April 10, 2008 )

If you’re using someone else’s trademark in your meta tags and particularly one of a competitor – watch out; it may land you in court. (more…)


Content reproduction proliferates

Posted by Michael Bloch in web marketing (Tuesday April 8, 2008 )

Do you write original content for your site such as useful articles and tutorials? Chances are your content is earning money for others – without your knowledge and permission. (more…)


SMS lingo in ads

Posted by Michael Bloch in web marketing (Friday April 4, 2008 )

Oh wow, one of my worst nightmares and one I’m sure the English teachers from my school days share – textspeak, the lingo of SMS, is increasingly appearing in ads. (more…)