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Adsense for FeedBurner

Posted by Michael Bloch in web marketing (Sunday June 1, 2008 )

Looking to generate a little more revenue from your feeds? Feedburner recently announced it will be rolling out AdSense for feeds to an initial group of publishers and then to the entire network in the near future. (more…)


The aging online population

Posted by Michael Bloch in web marketing (Thursday May 29, 2008 )

Just as the general population is aging in many countries, the same is predicted to occur online – something that online retailers need to consider. (more…)


Keeping it human

Posted by Michael Bloch in web marketing (Monday May 26, 2008 )

I always enjoy reading Seth Godin’s blog as there’s lots of interesting insights and Seth has this wonderful ability of taking complex marketing related issues and making them very simple to understand. (more…)


Adwords page load time penalties

Posted by Michael Bloch in web marketing (Saturday May 24, 2008 )

Back in March, I mentioned that landing page load times will factor in to Google’s quality scoring for Adwords advertisers at some stage this year. That time has nearly arrived. (more…)


Google’s algorithm – a (sort of) peek

Posted by Michael Bloch in web marketing (Friday May 23, 2008 )

Google’s VP of Engineering recently offered an introductory peek at the ingredients list of Google’s ranking algorithm’s secret sauce. (more…)


CAN-SPAM Act revisions

Posted by Michael Bloch in web marketing (Saturday May 17, 2008 )

The Federal Trade Commission revised the CAN SPAM Act earlier this week; adding four new rule provisions. (more…)


Spamford – $230 million judgement

Posted by Michael Bloch in web marketing (Thursday May 15, 2008 )

U.S. District Judge Audrey B. Collins has ruled Sanford Wallace, aka “Spamford”, and his offsider now owes MySpace 230 million bucks in damages. (more…)


Telemarketing twits and telespam

Posted by Michael Bloch in web marketing (Saturday May 10, 2008 )

I just finished listening to a 1 minute voicemail from some idiot who mistakenly thought I was a small business owner with time on my hands. Actually, I only listened to the first 10 seconds of it. VoIP (Voice over IP) is a wonderful thing, but its given marketers without a clue new ways to annoy small business – telespam. (more…)


Coupon crazy consumers

Posted by Michael Bloch in web marketing (Thursday May 8, 2008 )

Tough times mean folks are looking for real or perceived bargains – and given current economic conditions, coupon sites have become increasingly popular. If you’re not using coupons yet for your online business, you’re likely missing a lot of sales and new customers. (more…)


Unsubscribes – a different view

Posted by Michael Bloch in web marketing (Sunday May 4, 2008 )

Anyone who has a list is concerned with unsubscriptions from their communications – but sometimes unsubscribes can be seen as a positive thing too. (more…)