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Marketing to the risk averse

Posted by Michael Bloch in ecommerce,web marketing (Tuesday July 8, 2008 )

With age comes, ahem, wisdom and a little more caution – for many of us anyway. The changing face of the US consumer presents challenges to marketers wishing to target the “risk averse” (more…)


Google toys with behavioral targeting

Posted by Michael Bloch in web marketing (Tuesday July 1, 2008 )

According to the New York Times, Google is starting to make more use of the oodles of data it gains from us and is experimenting with serving up ads connected to different searches we run. (more…)


Outlook for email marketing?

Posted by Michael Bloch in web marketing (Monday June 30, 2008 )

I was very surprised to read the results of a recent survey as to how many businesses are still using desktop email clients to run their marketing campaigns. (more…)


Free FaceBook Ads

Posted by Michael Bloch in web marketing (Tuesday June 24, 2008 )

Ever wanted to try advertising on FaceBook? Here’s your chance to do so free – a $50 click credit. (more…)


Green and cause marketing

Posted by Michael Bloch in web marketing (Wednesday June 18, 2008 )

“The Green Marketing Study” from DoubleClick Performics found 60% of respondents thought it was extremely or very important that companies exercise good environmental stewardship. (more…)


Image blocking in email

Posted by Michael Bloch in web marketing (Friday June 13, 2008 )

How often do you think images in marketing emails are automatically blocked? 10% of the time? 20%? More? In fact, it appears to be much more. (more…)


The importance of top 10 rankings

Posted by Michael Bloch in web marketing (Tuesday June 10, 2008 )

As I was reviewing traffic statistics for one of my sites today, it was again rammed home to me just how important a top 5 search engine ranking is. (more…)


Using print coverage to drive traffic

Posted by Michael Bloch in web marketing (Friday June 6, 2008 )

Sometimes we forget that not all publications are online and there’s still thousands of magazines printed on that paper stuff… and getting a mention in those can drive substantial traffic. (more…)


Email subject line length

Posted by Michael Bloch in web marketing (Tuesday June 3, 2008 )

40 characters, 50, 60.. or more? Just how many characters should you use in email subject lines for marketing communications? (more…)


A bright future for email marketing

Posted by Michael Bloch in web marketing (Monday June 2, 2008 )

While it’s one of the oldest forms of communication on the Internet, email’s not going anywhere soon – for nearly two thirds of US adults, it’s the preferred method of communicating with companies. (more…)