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IE8 and cookie blocking

Posted by Michael Bloch in web marketing (Wednesday August 27, 2008 )

It seems that Internet Explorer 8 will offer easier to use cookie blocking and deletion features – ouch! (more…)


Watch those spam filters

Posted by Michael Bloch in web marketing (Monday August 25, 2008 )

I was reminded today that designing email campaigns that get by spam filters isn’t just a big challenge for newbies; but for well established companies too. (more…)


Killer tool – Google Insights

Posted by Michael Bloch in web marketing (Thursday August 21, 2008 )

Google recently launched a new tool that allows you to query terms and see search volume patterns over a period of time, as well as popular related searches. But it’s so much more. (more…)


Live Search new backlinks tool

Posted by Michael Bloch in web marketing (Tuesday August 19, 2008 )

Links from quality sites are so important in search engine optimization as they act as “votes” for the page they link to. Besides, that, it’s always interesting to find out who is linking to you. Live Search recently launched a new tool to make backlink hunting a little easier. (more…)


Retailers reaching out to bloggers

Posted by Michael Bloch in web marketing (Saturday August 16, 2008 )

There’s an interesting story on Internet Retailer about how some companies are reaching out to bloggers. (more…)


Shady SEO services

Posted by Michael Bloch in web marketing (Thursday August 7, 2008 )

If you have engaged the services of an SEO (Search Engine Optimization) professional and have no idea what they are up to – watch out! (more…)


Chinglish in the online world

Posted by Michael Bloch in web marketing (Saturday August 2, 2008 )

I love visiting Chinese ecommerce sites; just to read the copy of their English pages. There’s something wonderfully refreshing, child-like and innocent about Chinese marketing translated to English – an effervescence, even if “Chinglish” does tend to murder our language. (more…)


PPC fraud statistics

Posted by Michael Bloch in web marketing (Thursday July 24, 2008 )

The click fraud rate was 16.2 percent for Q2 2008, down a smidgen from the first quarter of this year, but still higher than the same period last year. (more…)


Aiming for single word rankings

Posted by Michael Bloch in web marketing (Friday July 18, 2008 )

If you’re selling cars, you’d love to score the no.1 ranking on the term “cars”, right? Would you ignore all your other SEO efforts if you thought you had a good chance of scoring it? It mightn’t be a good idea (more…)


Anchor text, tokens and SEO

Posted by Michael Bloch in web marketing (Monday July 14, 2008 )

A patent granted to Yahoo last week relating to anchor text gives some further insight as to how this element may be used by the major engines in ranking. (more…)