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Unsubscribe means unsubscribe

Posted by Michael Bloch in web marketing (Friday December 26, 2008 )

I unsubscribed from a list a few weeks back and I’m still receiving emails from the company. This isn’t an uncommon situation according to a recent survey, nor is making the subscriber jump through now-illegal hoops. (more…)


PPC bargains still to be had

Posted by Michael Bloch in web marketing (Monday December 22, 2008 )

While tough times has seen bid prices on PPC ads drop, popular terms continue be out of reach for the little guy. But there are still bargains if you’re prepared to do a little work and get the focus of your ads right. (more…)


Clever vs. obnoxious marketing

Posted by Michael Bloch in web marketing (Sunday December 21, 2008 )

Always beware an Internet marketer who says “I’m not going to BS you” and if you get one who mistakes being clever with being a utter prat; teach him a lesson by not buying whatever he’s hawking. (more…)


Paying to join an affiliate program

Posted by Michael Bloch in web marketing (Thursday December 18, 2008 )

A question I get asked quite often is whether you should have to pay to join an affiliate program. The short answer is no. Here’s why. (more…)


Xmas email greetings tips

Posted by Michael Bloch in web marketing (Tuesday December 16, 2008 )

Before you send out that obligatory Xmas greetings email to your customers and subscribers, which usually will contain some sort of marketing spiel, here’s a few quick tips you should perhaps keep in mind. (more…)


Beware of PPC bidding wars

Posted by Michael Bloch in web marketing (Thursday December 4, 2008 )

With the holiday shopping season in full swing, pay per click (PPC) advertising is picking up and the competition is feverish, with bidding wars breaking out all over the place. (more…)


Fear equals PPC conversions?

Posted by Michael Bloch in web marketing (Monday December 1, 2008 )

A tactic I’m seeing used increasingly in PPC ads is the cultivation of fear. (more…)


Black Friday morons

Posted by Michael Bloch in web marketing (Friday November 28, 2008 )

Jeez, I *hate* this time of the year. It’s incidents like this that remind me how close we are to our prehistoric, uncivilized roots, how thin a facade civilization is.. and the sometimes fatal impact of marketing. (more…)


Email marketing metrics report – 08

Posted by Michael Bloch in web marketing (Thursday November 20, 2008 )

MailerMailer recently released it’s bi-annual email marketing metrics report with some interesting statistics on subject line length, open and click rates. (more…)


Spam conversion statistics

Posted by Michael Bloch in web marketing (Friday November 14, 2008 )

I’ve always been curious about spam response rates – here’s some interesting stastics from a “controlled” spam campaign. (more…)