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Quick press release tip

Posted by Michael Bloch in web marketing (Wednesday February 4, 2009 )

If you’re going to send a press release out to thousands in the hope of getting your targets to distribute it, it’s probably not a good idea to jam their inbox with chunky attachments. (more…)


The fragility of online reputation

Posted by Michael Bloch in web marketing (Tuesday February 3, 2009 )

We all do stupid things in life. I’ve certainly done my share; probably enough to fill a few lifetime’s quota. No doubt, I’ll manage to complete a few more bonehead moves before my time is done. Pre-Internet, an error in judgement often caused limited damage. These days, an indiscretion can get immediate and broad attention online and cause irreparable harm. (more…)


3rd party toolbars a hot affiliate topic

Posted by Michael Bloch in web marketing (Sunday February 1, 2009 )

Thanks to the extensibility of browsers such as Firefox, independent developers can now create all sorts of useful browser addons – and some rather nefarious ones that cause affiliates headaches. ShareASale, a highly respected affiliate network, is about to debate the 3rd party toolbar issue. (more…)


Ad hijacking extension – the sequel

Posted by Michael Bloch in web marketing (Thursday January 29, 2009 )

In my last post I expressed some concerns about a questionable Firefox extension that incorporates some functionality from the popular ad blocker, AdBlock Plus, but this one has an additional unsettling twist for many publishers who derive revenue from advertising. (more…)


Ad blocker tech used for stealware?

Posted by Michael Bloch in web marketing (Tuesday January 27, 2009 )

It’s somewhat ironic that code from a very popular ad blocking software application that removes ads from sites is now a component of a questionable bit of software that displays its own ads in place of the originals. In other words, it’s stealware/parasiteware (in my opinion) – but with a “green” twist. (more…)


Affiliate commission reversals

Posted by Michael Bloch in web marketing (Monday January 26, 2009 )

Commission reversals, like sales leaks, are just part and parcel of the affiliate game; all of us who have been involved with affiliate marketing for a while understand that. But… (more…)


Ad prices drop

Posted by Michael Bloch in web marketing (Friday January 16, 2009 )

It’s good news for advertisers, but not so good for publishers – online display advertising prices have dropped substantially over the past year according to a recent survey. But it’s not all gloom and doom (more…)


Marketing according to Seth

Posted by Michael Bloch in web marketing (Thursday January 15, 2009 )

I know that a lot of people who read my blog and articles are new to online business – but if Seth Godin’s blog isn’t one of your regular stops also, you’re really missing out. (more…)


Animated gifs in email

Posted by Michael Bloch in web marketing (Wednesday January 7, 2009 )

Email can be pretty dull at times as it lacks some of the vibrancy that’s possible on web pages through the use of animation and video – but animated gifs can be used in emails effectively… sometimes. (more…)


Dead affiliate links

Posted by Michael Bloch in web marketing (Sunday December 28, 2008 )

Given it’s a relatively quiet period online for many, the holiday break is a great time for some affiliate housekeeping that can translate directly into more cash for you. (more…)