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Consumers clicking, not clipping coupons

Posted by Michael Bloch in web marketing (Saturday March 14, 2009 )

The use of coupons continues to see rapid growth – not just due to the economy, but the convenience of online coupons. (more…)


Average ad clickthrough rates

Posted by Michael Bloch in web marketing (Thursday March 12, 2009 )

Is his bigger than mine? It’s a question asked by many males in relation to certain body parts, but also applies to curiosity regarding clickthrough rates. Here’s some stats you can compare yours to. (more…)


Bigger banner ads coming soon

Posted by Michael Bloch in web marketing (Wednesday March 11, 2009 )

When the going gets tough in advertising, the claims can become bolder and brasher and in the case of banner ads, they are about to get bigger. (more…)


Funniest eBay listing ever?

Posted by Michael Bloch in web marketing (Monday March 9, 2009 )

A couple of weeks ago I was shown what I thought was the funniest eBay listing I’ve ever seen – it might provide some interesting ideas for other eBay merchants – or ecommerce merchants generally. (more…)


Economic stimulus grant scams

Posted by Michael Bloch in web marketing (Saturday March 7, 2009 )

The FTC is cracking down hard on economic stimulus related scams and about to turn their attention to ad networks associated with sites that run them, along with publishers who advertise such services. (more…)


To JV or not to JV?

Posted by Michael Bloch in web marketing (Thursday March 5, 2009 )

That is the question.. whether ’tis nobler in the mind to suffer the unsubcribes and ignored communications from outrageous revenue potential claims made… (more…)


Google, penalize thyself

Posted by Michael Bloch in web marketing (Friday February 13, 2009 )

It’s no secret that Google detests paid links and paid blog reviews as they mess with G’s algorithm by skewing rankings. But what if one of its own properties engaged in those practices? (more…)


Refund scams

Posted by Michael Bloch in web marketing (Wednesday February 11, 2009 )

The promise of a refund is a great conversion tool, but one that some merchants are abusing. (more…)


Simple email marketing

Posted by Michael Bloch in web marketing (Friday February 6, 2009 )

Sometimes it can be hard to crank out a regular newsletter or flashy email campaign, or one at all – but letting your lists go stale is a real waste of the effort that you’ve put into building them. (more…)


Using video on web sites

Posted by Michael Bloch in web marketing (Thursday February 5, 2009 )

I’ve visited a few sites today after getting emails about topics I’m interested in, only to find on visiting the page, there’s just a video. Bleh. (more…)