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Affiliate software is a must

Posted by Michael Bloch in web marketing (Sunday April 19, 2009 )

I’m continually surprised by the number of merchants who run affiliate programs, but still don’t offer an interface where affiliate partners can log in and view traffic and sales stats updated in real time. (more…)


Twitter goes mainstream

Posted by Michael Bloch in web marketing (Saturday April 18, 2009 )

It’s official – Twitter has turned the corner and is now mainstream. (more…)


Older people are huge twits

Posted by Michael Bloch in web marketing (Tuesday April 14, 2009 )

Perhaps I should clarify that.. it seems it’s not the young ‘uns driving the growth on Twitter. (more…)


Recession to boost online ads

Posted by Michael Bloch in web marketing (Saturday April 11, 2009 )

It’s often said it’s an ill wind that blows nobody any good and that would seem to be the case in relation to online advertising trends. (more…)


Amazon pulling plug on PPC affiliates

Posted by Michael Bloch in web marketing (Tuesday April 7, 2009 )

Amazon has announced it will no longer pay affiliate commissions to affiliates that use pay-per-click programs on search engines. (more…)


Coupons – not just for old farts

Posted by Michael Bloch in web marketing (Friday April 3, 2009 )

When we think of coupon clippers, we might often think of penny-pinching folks who left their “youth” a while back.. say those over the age of 35, like me. That’s not the case according to a recent survey. (more…)


Google “mini” SiteLinks

Posted by Michael Bloch in web marketing (Thursday April 2, 2009 )

Most of us would be familiar with Google site links (SiteLinks), but the mighty G appears to be toying with a new feature – mini site links. (more…)


The Frog Is Boiled

Posted by Michael Bloch in web marketing (Tuesday March 24, 2009 )

It’s the first time I’ve ever seen the “f” word (no, not frog) in an article on AdvertisingAge, but I guess it’s a sign of the times. (more…)


Affiliate management – keeping in touch

Posted by Michael Bloch in web marketing (Saturday March 21, 2009 )

Here’s a quick tip for all you affiliate managers out there. Don’t forget to send out a regular newsletter. Affiliates, like yourself, are usually pretty busy folks running a stack of offers. If your products and services aren’t among their top performers, it’s quite likely you’ll be forgotten. (more…)


CMO survey results

Posted by Michael Bloch in web marketing (Wednesday March 18, 2009 )

For us little guys of the online marketing world sitting at home in our boxers, with overflowing ash trays and coffee cups breeding strange new organisms (or is that just me?); it’s always interesting to grab at peek at how our slick, suit wearing, latte sipping counterparts are thinking about the time ahead. (more…)