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Mobile Email Opens Skyrocket

Posted by Michael Bloch in web marketing (Wednesday February 20, 2013 )

The rise of the mobile device has been accompanied by a huge increase in the amount of email opened on handheld devices. (more…)


Digital Coupon Use Increased In 2012

Posted by Michael Bloch in web marketing (Tuesday February 5, 2013 )

An estimated 92.5 million people in the US redeemed a digital coupon in 2012. That’s more than 1 in 3 of the entire US population. (more…)


Subscription Popups Popular

Posted by Michael Bloch in web marketing (Tuesday January 22, 2013 )

Like them or loathe them, subscription popups are still popular for collecting email addresses and for good reason. (more…)


Xmas Isn’t The Only Show In Town

Posted by Michael Bloch in web marketing (Thursday December 20, 2012 )

I’ve mentioned a number of times over the years that merchants don’t need to be sheep and load their sites up with Christmas symbolism to benefit from the loosened purse-strings of the holiday season. Here’s an amusing example. (more…)


Social Network Update Overload

Posted by Michael Bloch in web marketing (Monday December 17, 2012 )

Consumers may like to touch base with businesses on social networks, but overload them with stupid posts and they might run like hell. (more…)


Yes, We Realize When Christmas Is

Posted by Michael Bloch in web marketing (Monday December 10, 2012 )

A little originality is needed in subject lines of marketing emails at the moment methinks. (more…)


Pay For Link Removal Scams

Posted by Michael Bloch in web marketing (Thursday November 15, 2012 )

My fears about a particular type of link removal scam evolving have been realised it seems. (more…)


Using Disasters In Marketing

Posted by Michael Bloch in web marketing (Wednesday October 31, 2012 )

A few US merchants decided to use Hurricane Sandy as a platform for sales campaigns. It seems to have backfired and there’s a lessons in this for all of us. (more…)


Site Design Revamps, SEO And Genitalia

Posted by Michael Bloch in web marketing (Thursday October 25, 2012 )

What’s the connection you ask? Read on and all will be revealed (no genitalia pics, I promise). (more…)


Yelp Outs Businesses Buying Reviews

Posted by Michael Bloch in web marketing (Tuesday October 23, 2012 )

I’m not a big fan of most consumer review sites, but it’s good to see Yelp cracking down on fake/paid consumer reviews – and in a less than subtle way. (more…)