Twitter’s recent TOS update leaves the door well and truly open for the service to start delivering advertising. (more…)
Twitter gearing up for ads
Video isn’t always the right way to go
When it comes to video on the web, just because the technology is there, it doesn’t mean you have to (or even should) use it. (more…)
What’s a lead worth?
While it’s a little like asking how long is a piece of string, a recent report provides a general idea. (more…)
SEO - Bing fever taking hold
After the recent announcement that Yahoo! will be using Bing results, many in the SEO game are scrambling to learn more about the engine. (more…)
CPU hogging banner ads
Something that’s becoming an increasingly annoying issue for Joe Surfer is advertising that’s not only bandwidth heavy, but also chews up processor resources - like all of it. (more…)
Live chat effectiveness survey
Does live chat help encourage online sales? Judging by the results of various surveys, indeed it does. (more…)
Banners - bigger not better?
A study of over 2,300 online display campaigns running over the past three years has found that bigger ads are not always better. (more…)
Respecting email addresses
Once you have a subscriber, be sure to treat their email address with respect - don’t see their subscription and details as permission to do with as you will. (more…)
Google Kickstart
I stumbled across this Google feature today - and I haven’t seen much (anything actually) written about it. (more…)
Advertisers don’t get Twitter
According to a recent survey, only 8% of advertisers and consumers think Twitter a very effective promotion tool. Maybe advertisers are approaching it from the wrong angle. (more…)
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