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The 30 second interstitial ad

Posted by Michael Bloch in web marketing (Thursday May 14, 2009 )

Eek! Imagine landing on your favorite site’s home page, clicking a link to an article and then having to endure a 30 second video ad before you got to the next page. (more…)


Adwords oddness

Posted by Michael Bloch in web marketing (Monday May 11, 2009 )

I was messing around in Google this evening and came across an odd behavior – whether it was a glitch or a new feature in Adwords, I’m not sure. (more…)


URL shortening services

Posted by Michael Bloch in web marketing (Saturday May 9, 2009 )

URL shortening services have been around for many years, but Twitter’s burgeoning popularity has thrust them into the spotlight. So which is the best service to use? (more…)


Email marketing still performing well

Posted by Michael Bloch in web marketing (Thursday May 7, 2009 )

Even in these tough times, email marketing is still holding up remarkably well according to a recent survey. (more…)


Generic domain names and PPC

Posted by Michael Bloch in web marketing (Wednesday May 6, 2009 )

According to a recent study, usiong a generic domain name in PPC ads attracts more clicks from people searching for that product or service. (more…)


Twitter search SEO?

Posted by Michael Bloch in web marketing (Sunday May 3, 2009 )

Twitter’s new search function has been rolled out throughout the Twitter network – so are there SEO opportunities for ranking no.1 for a particular search? (more…)


Get creative with email images

Posted by Michael Bloch in web marketing (Saturday May 2, 2009 )

Here’s an interesting idea that could boost your email marketing related conversion rates. (more…)


Click fraud statistics

Posted by Michael Bloch in web marketing (Wednesday April 29, 2009 )

There’s good news and bad news on the PPC fraud front. The good news is it was a quiet first quarter. The bad news is some particularly sneaky emerging PPC threats. (more…)


Charging for online content

Posted by Michael Bloch in web marketing (Wednesday April 22, 2009 )

Journalism Online will be providing online content publishers with ready-made tools to charge fees for access to content. Tried before and, with some exceptions, pretty much failed right? Well, these guys have a twist. (more…)


Advertising is to blame

Posted by Michael Bloch in web marketing (Tuesday April 21, 2009 )

In times of crisis, we tend to look for someone to blame and in the case of the current global economic woes, many Americans are pointing the finger at the advertising industry. (more…)