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Google enhances Flash indexing

Posted by Michael Bloch in web marketing (Saturday June 20, 2009 )

Google announced yesterday improvements that should see better indexing of Flash components. (more…)


Twitter’s looming demise?

Posted by Michael Bloch in web marketing (Friday June 19, 2009 )

In Australia we have a term “tall poppy syndrome” and it seems that Twitter has become one of its victims. (more…)


Partner canvassing and attachments

Posted by Michael Bloch in web marketing (Wednesday June 17, 2009 )

I’ve often said that friends don’t send friends large attachments (without warning); but that extends to business owners seeking partners or publicity too. (more…)


Ad overkill works

Posted by Michael Bloch in web marketing (Sunday June 14, 2009 )

Why do well known brands continue to advertise? Not only because it works to attract new customers and reminds existing ones about the brand, but it’s also a signal of strength. (more…)


Email marketing survey results

Posted by Michael Bloch in web marketing (Sunday June 7, 2009 )

According to a recent survey, there’s distinct differences in different parts of the world in relation to unsubscribing from marketing communications and newsletters, with some countries having far more tolerance to unappealing email than others. (more…)


Email and partnership approaches

Posted by Michael Bloch in web marketing (Tuesday June 2, 2009 )

Each morning I go through a pile of email that’s come in overnight – newsletters, spam, etc.; the same mix that everyone with an inbox gets. But I also get quite a few partnership approaches or businesses requesting coverage on my sites or projects I’m involved with. (more…)


RIP direct mail marketing?

Posted by Michael Bloch in web marketing (Friday May 22, 2009 )

The writing is on the wall for direct mail marketing (hallelujah); but the future of email marketing is looking even rosier as a result. (more…)


Display ads & affiliate sales leaks

Posted by Michael Bloch in web marketing (Tuesday May 19, 2009 )

News of the demise of display ads have been greatly exaggerated if this report is anything to go by. However, how people interact with ads poses some serious challenges for marketers and even more problems for affiliates. (more…)


Your email address says a lot

Posted by Michael Bloch in web marketing (Saturday May 16, 2009 )

Looking for partnerships? Having trouble getting responses? Maybe it’s your email address. (more…)


Silly solicitations

Posted by Michael Bloch in web marketing (Friday May 15, 2009 )

There’s a ton of companies offering design, development and marketing services out there. The competition is so fierce, some will try anything to get your business or to generate a referral commissions. (more…)