I’ve often said that friends don’t send friends large attachments (without warning); but that extends to business owners seeking partners or publicity too. (more…)

Why do well known brands continue to advertise? Not only because it works to attract new customers and reminds existing ones about the brand, but it’s also a signal of strength. (more…)

According to a recent survey, there’s distinct differences in different parts of the world in relation to unsubscribing from marketing communications and newsletters, with some countries having far more tolerance to unappealing email than others. (more…)

Each morning I go through a pile of email that’s come in overnight – newsletters, spam, etc.; the same mix that everyone with an inbox gets. But I also get quite a few partnership approaches or businesses requesting coverage on my sites or projects I’m involved with. (more…)

The writing is on the wall for direct mail marketing (hallelujah); but the future of email marketing is looking even rosier as a result. (more…)

News of the demise of display ads have been greatly exaggerated if this report is anything to go by. However, how people interact with ads poses some serious challenges for marketers and even more problems for affiliates. (more…)

Looking for partnerships? Having trouble getting responses? Maybe it’s your email address. (more…)

There’s a ton of companies offering design, development and marketing services out there. The competition is so fierce, some will try anything to get your business or to generate a referral commissions. (more…)

Eek! Imagine landing on your favorite site’s home page, clicking a link to an article and then having to endure a 30 second video ad before you got to the next page. (more…)

I was messing around in Google this evening and came across an odd behavior – whether it was a glitch or a new feature in Adwords, I’m not sure. (more…)