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Super cookies – overstepping boundaries?

Posted by Michael Bloch in web marketing (Saturday August 1, 2009 )

Cookies are an important part of the Internet for users, merchants and particularly affiliates. However, perhaps cookies are starting to store a little too much information and privacy advocates do have some real cause for concern. (more…)


YaBing search? Or will it be BingHoo?

Posted by Michael Bloch in web marketing (Wednesday July 29, 2009 )

It seems an unholy alliance may be about to occur – Yahoo using Microsoft’s Bing search platform for its own search results. (more…)


Email deliverability survey results

Posted by Michael Bloch in web marketing (Saturday July 25, 2009 )

According to a recent survey, email deliverability rates still aren’t crash hot. Thanks to spammers, it’s becoming increasingly difficult to get legitimate, and often requested, marketing communications through to recipients. (more…)


Pay per click costs drop

Posted by Michael Bloch in web marketing (Thursday July 23, 2009 )

While Google investors may have recently been spooked by a drop in click prices; it’s good news for merchants… sort of. (more…)


Here we are now, entertain us

Posted by Michael Bloch in web marketing (Tuesday July 21, 2009 )

Kurt Cobain may not have been much of a philosopher, but he was spot on with that line from “Smells Like Teen Spirit” when it comes to how most of us are geared these days – and that has huge ramifications for the online world. (more…)


The cookie to crumble?

Posted by Michael Bloch in web marketing (Tuesday July 14, 2009 )

Imagine a cookie-free web. For affiliates and online merchants, it would be a special kind of hell and even privacy conscious consumers would find it incredibly irritating. (more…)


Email open rates up, click rates down

Posted by Michael Bloch in web marketing (Sunday July 12, 2009 )

A recent study has found email open rates are improving, but the flood of email consumers are experiencing is continuing to rise. (more…)


Bing making headway – time to optimize?

Posted by Michael Bloch in web marketing (Saturday July 11, 2009 )

Has Microsoft finally got search right? While Bing isn’t about to topple Google anytime soon (or perhaps ever); it does look like MS finally has a winner. So how do you optimize for Bing? Should you even bother? (more…)


Affiliate fraud warning

Posted by Michael Bloch in web marketing (Monday June 29, 2009 )

Affiliate programs are a great way for merchants to mobilize a large sales force with minimum outlay, particularly if the program is handled in-house; however, there are hazards. (more…)


Fully loaded – humor in advertising

Posted by Michael Bloch in web marketing (Wednesday June 24, 2009 )

The world of marketing can be a rather serious place. Times are tough and a good laugh is always appreciated. However, if you can turn that laughter into profits, even better. (more…)