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Twitter gearing up for ads

Posted by Michael Bloch in web marketing (Saturday September 12, 2009 )

Twitter’s recent TOS update leaves the door well and truly open for the service to start delivering advertising. (more…)


Video isn’t always the right way to go

Posted by Michael Bloch in web marketing (Friday September 11, 2009 )

When it comes to video on the web, just because the technology is there, it doesn’t mean you have to (or even should) use it. (more…)


What’s a lead worth?

Posted by Michael Bloch in web marketing (Friday September 4, 2009 )

While it’s a little like asking how long is a piece of string, a recent report provides a general idea. (more…)


SEO – Bing fever taking hold

Posted by Michael Bloch in web marketing (Tuesday September 1, 2009 )

After the recent announcement that Yahoo! will be using Bing results, many in the SEO game are scrambling to learn more about the engine. (more…)


CPU hogging banner ads

Posted by Michael Bloch in web marketing (Saturday August 29, 2009 )

Something that’s becoming an increasingly annoying issue for Joe Surfer is advertising that’s not only bandwidth heavy, but also chews up processor resources – like all of it. (more…)


Live chat effectiveness survey

Posted by Michael Bloch in web marketing (Saturday August 22, 2009 )

Does live chat help encourage online sales? Judging by the results of various surveys, indeed it does. (more…)


Banners – bigger not better?

Posted by Michael Bloch in web marketing (Friday August 21, 2009 )

A study of over 2,300 online display campaigns running over the past three years has found that bigger ads are not always better. (more…)


Respecting email addresses

Posted by Michael Bloch in web marketing (Saturday August 15, 2009 )

Once you have a subscriber, be sure to treat their email address with respect – don’t see their subscription and details as permission to do with as you will. (more…)


Google Kickstart

Posted by Michael Bloch in web marketing (Friday August 14, 2009 )

I stumbled across this Google feature today – and I haven’t seen much (anything actually) written about it. (more…)


Advertisers don’t get Twitter

Posted by Michael Bloch in web marketing (Friday August 7, 2009 )

According to a recent survey, only 8% of advertisers and consumers think Twitter a very effective promotion tool. Maybe advertisers are approaching it from the wrong angle. (more…)