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The most expensive keywords

Posted by Michael Bloch in web marketing (Saturday October 17, 2009 )

A recent report from AdGooroo highlights some of the most expensive (or highest paying – depends on which end you’re working) keywords around. (more…)


The death of PageRank?

Posted by Michael Bloch in web marketing (Friday October 16, 2009 )

The PageRank feature in Google Webmaster tools was recently removed. It seems that Google wants webmasters focusing more on other issues rather than being fixated on PageRank scores. Whether it will be removed from the Google toolbar and when is unknown. (more…)


Who are you?

Posted by Michael Bloch in web marketing (Monday October 12, 2009 )

I really want to know.

(Apologies to Pete Townshend.)

Actually, the thing is I may not really, really want to know. I may not bother to open an email with a vague “from” and/or subject line; or accept a invitation from someone I don’t recognize. (more…)


Search engine wars – October update

Posted by Michael Bloch in web marketing (Friday October 9, 2009 )

Is the honeymoon over for Bing? I feel it’s a little early to be making those sorts of predictions – although some already are – but Bing has lost some market share this month after a promising upwards trend in previous months. (more…)


Herd behavior and scarcity

Posted by Michael Bloch in web marketing (Thursday October 8, 2009 )

Most of us like to think we’re individuals and not sheep, but the herd mentality runs deep, often operating on a subconscious level. (more…)


Affiliate marketing – patience, persistence

Posted by Michael Bloch in web marketing (Monday October 5, 2009 )

I’ve been affiliate marketing for getting on close to a decade now and aside from a little luck; patience and persistence seems to have paid off for me more times than not. (more…)


Google tweaking site search listings

Posted by Michael Bloch in web marketing (Thursday October 1, 2009 )

Usually when you run a search on certain keywords followed by a domain name (I don’t mean a site:www type search), Google spits back a page or two and then a “Show more results from www.whatever” link. A search I ran tonight shows something completely different. (more…)


Keeping in touch boosts sales

Posted by Michael Bloch in web marketing (Monday September 28, 2009 )

Early last year I purchased a few antennas from a company and was really pleased with the products and service. I now need to buy some more related equipment, but the problem is, I can’t remember who I bought the first lot off. (more…)


Content vs. community sites

Posted by Michael Bloch in web marketing (Saturday September 26, 2009 )

Where does Joe/Joeline Surfer spend most of their time on the web – is it on content sites or around online communities? According to a survey by the Online Publishers Association (OPA), content sites still have the edge. (more…)


Official: Google on the keywords meta tag

Posted by Michael Bloch in web marketing (Wednesday September 23, 2009 )

Google put paid to another hot topic in terms of SEO recently – whether or not they use the keywords meta tag in ranking pages (more…)