Internet marketing resources, ecommerce web site design tutorials and  just for fun - free cell phone ringtones!
  Taming the Beast - quality web marketing and ecommerce development services

Survey : coupons boost email opens

Posted by Michael Bloch in web marketing (Saturday November 21, 2009 )

A survey by Experian has found that 80% of online coupon email campaigns scored higher transaction-to-click rates and transaction rates than the non-coupon campaigns. (more…)


Search – Google, Bing win; Yahoo loses

Posted by Michael Bloch in web marketing (Thursday November 19, 2009 )

comScore yesterday released its analysis of the U.S. search marketplace for October. There’s more joy for Google as usual and also for Bing, but Yahoo’s fortunes in the search area continue to fade. (more…)


Page load speed and Google rankings

Posted by Michael Bloch in web marketing (Wednesday November 18, 2009 )

The widespread adoption of broadband should have brought us all blistering page load times. But some designers and programmers decided to suck up that extra bandwidth with complex pages that really don’t need to be. This bit of news might have them reconsidering. (more…)


Spam tactics in subject lines

Posted by Michael Bloch in web marketing (Friday November 13, 2009 )

It’s interesting to see some marketers and newsletter list owners, particularly in the information product and B2B sphere, still having to resort to tactics used by spammers to try and get their email through. If something looks like spam, it will often be treated as such. (more…)


Google Caffeine preparing for rollout

Posted by Michael Bloch in web marketing (Thursday November 12, 2009 )

The sandbox has been taken down and the announcement has been made. Google Caffeine is headed for prime time.. soonish. Caffeine isn’t a fluffy Google app, but a major change to what is under the hood of Google search. (more…)


Ad buying scams

Posted by Michael Bloch in web marketing (Tuesday November 3, 2009 )

Phoney ad buyers are causing havoc around the web by getting unwitting publishers to help them spread malware. This is an important issue for all site owners who make their money from ad revenue to be aware of. (more…)


Click fraud and ROI

Posted by Michael Bloch in web marketing (Monday November 2, 2009 )

A recent report says that click fraud is down on the same quarter last year. It’s good news, but something that hasn’t changed…. (more…)


15 years of banner ads

Posted by Michael Bloch in web marketing (Wednesday October 28, 2009 )

It was October 27, 1994 when banner ads first made their appearance. It’s hard to believe there was a time when they weren’t around. (more…)


Toilet roll style sales page record

Posted by Michael Bloch in web marketing (Saturday October 24, 2009 )

I believe I’ve just seen the longest “toilet roll” style sales letter page ever.

From the top of the sales page to the first call to action was an incredible 37 screens long. (more…)


Monetizing your Twitter stream

Posted by Michael Bloch in web marketing (Tuesday October 20, 2009 )

Want to generate some cash from your Twitter account? This might be a goer- a new ad network for Twitter publishers that has already attracted some big names. (more…)