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Online advertising – the big CPM earners

Posted by Michael Bloch in web marketing (Tuesday December 29, 2009 )

If you’re only getting a few bucks per thousand impressions for advertising on your site, these figures will certainly make you drool – or if you’re an advertiser, make you cringe. (more…)


And so this is Christmas

Posted by Michael Bloch in web marketing (Friday December 25, 2009 )

To all the marketers out there – now that the silly season is almost over (aside from the post-Xmas sales); have you given much thought to the year ahead regarding your career? (more…)


Survey : ebooks boom

Posted by Michael Bloch in web marketing (Saturday December 19, 2009 )

2009 will probably be the year remembered as being the real beginning of ebook popularity thanks to rapid Kindle and other e-reader uptake. The growth rate of e-book trade sales was an incredible 176% this year and the time ahead looks good for ebooks in all sorts of formats – half a billion dollars worth next year. (more…)


What matters now

Posted by Michael Bloch in web marketing (Tuesday December 15, 2009 )

I’m a bit of a Seth Godin fan; I find his blog to be a refuge from marketing, even though it has a strong focus on the topic. (more…)


Online advertising survey report

Posted by Michael Bloch in web marketing (Wednesday December 9, 2009 )

A recent survey of marketers gives some insight into what’s working for them, what isn’t and what forms of advertising are being under-utilized. (more…)


Using popups – survey results

Posted by Michael Bloch in web marketing (Tuesday December 8, 2009 )

A recent survey has found what most of us already know – people don’t particularly like popups; also commonly known these days in the industry as hover ads. In my experience, there are some exceptions though. (more…)


Cyber Monday emails MIA

Posted by Michael Bloch in web marketing (Monday December 7, 2009 )

It seems that last Monday, Cyber Monday, the “official” kick-off to the online holiday shopping season saw a huge chunk of email marketing campaigns disappear into a black hole. (more…)


Relevant landing pages boost conversions

Posted by Michael Bloch in web marketing (Wednesday December 2, 2009 )

A new survey has found that many retailers are not using targeted landing pages linked in with their search ads. (more…)


Long tail searches gain

Posted by Michael Bloch in web marketing (Sunday November 29, 2009 )

Internet users appear to be using more keywords in their search queries – and its a continuing trend according to statistics gathered over the past couple of years. (more…)


Search engine marketer salary survey

Posted by Michael Bloch in web marketing (Wednesday November 25, 2009 )

A recent survey reveals the salaries of search engine marketers at various levels. It seems it’s still a good game to be involved in. (more…)