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Email – getting the message right

Posted by Michael Bloch in web marketing (Sunday February 7, 2010 )

A pre-sales conversation via email can be particularly challenging as there’s so many additional threats relating to mixing up the message and confusing a potential target. (more…)


Neuromarketing research continues

Posted by Michael Bloch in web marketing (Thursday February 4, 2010 )

Back in 2008, I wrote about an emerging technique called neurologically optimal advertising. 2 years later, it’s still being developed and is now more widely known as neuromarketing. (more…)


Touchy spam filters

Posted by Michael Bloch in web marketing (Tuesday February 2, 2010 )

It’s quite amazing what will trigger some spam filters and send your communication to email hell. (more…)


Not about the Apple iPad

Posted by Michael Bloch in web marketing (Thursday January 28, 2010 )

The Apple buzz machine has excelled once again. If any other company had released the iPad, would the coverage have been the same? (more…)


Getting more from Twitter & Facebook

Posted by Michael Bloch in web marketing (Sunday January 24, 2010 )

Twitter and Facebook can be great for boosting your online sales; but many merchants use it for sales messages only and often defeating themselves in the process. (more…)


30,000 Adwords advertisers terminated

Posted by Michael Bloch in web marketing (Saturday January 23, 2010 )

According to an estimate from AdGooroo, more than 30,000 advertisers were permanently suspended from the Google AdWords system last December. (more…)


Turning time burglars into assets

Posted by Michael Bloch in web marketing (Sunday January 17, 2010 )

Have you ever had an ongoing debate with a customer or peer via email that’s sucked up a lot of your time? Often that time is wasted. Here’s how to turn it into something more constructive and possibly profitable. (more…)


Affiliates need full strength reporting

Posted by Michael Bloch in web marketing (Saturday January 16, 2010 )

I was approached to join an affiliate program today and everything looked good until I logged in. The statistics area was “under development”. (more…)


A survey no-no

Posted by Michael Bloch in web marketing (Sunday January 10, 2010 )

If you’re requesting customers to participate in a survey; be sure the request at least appears to comes from you. (more…)


Survey: natural vs. PPC search

Posted by Michael Bloch in web marketing (Saturday January 9, 2010 )

Some interesting results on a survey carried out with ten big box retailers regarding their spend on PPC keywords and resulting traffic vs. traffic from free listings; i.e. natural or organic search. (more…)