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Sticky Twitter

Posted by Michael Bloch in web marketing (Tuesday April 6, 2010 )

The rumors of Twitter’s demise are somewhat exaggerated. A recent analysis shows the number of tweets per day has soared 30% in the past four months to about 53 million in late-March. (more…)


Apple iPad – marketing genius

Posted by Michael Bloch in web marketing (Sunday April 4, 2010 )

The iPad went on sale yesterday in the USA and while the iPad looks impressive, the launch of the device showed again something even more impressive about Apple – their marketing. (more…)


Survey: article based advertising rules

Posted by Michael Bloch in web marketing (Saturday April 3, 2010 )

It seems that folks are more likely to read and act upon online advertising than they were in 2009; particularly article based advertising. (more…)


Yahoo Publisher Network To Close

Posted by Michael Bloch in web marketing (Friday April 2, 2010 )

Another hit for the little publisher trying to make revenue from content sites. On March 31, Yahoo! announced the closure of the Yahoo! Publisher Network. (more…)


Search engine rankings war heats up

Posted by Michael Bloch in web marketing (Tuesday March 30, 2010 )

The battle for prime search engine rankings will get even harder this year with companies spending more on search marketing; both paid search and organic. (more…)


Email unsubscribe survey results

Posted by Michael Bloch in web marketing (Sunday March 28, 2010 )

While no marketer likes people unsubscribing, making people jump hoops to get off a list is counter-productive – and can be illegal. (more…)


Adwords offers remarketing (retargeting)

Posted by Michael Bloch in web marketing (Saturday March 27, 2010 )

Ever noticed how certain ads seem to follow you around the web? It’s called remarketing (or retargeting) and it’s now being offered to Google Adwords advertisers. (more…)


There’s a fraction too much friction

Posted by Michael Bloch in web marketing (Wednesday March 24, 2010 )

Friction on landing pages and particularly lead capture pages, can have an incredibly negative effect on conversions. So what is friction? (more…)


When social network “fans” attack

Posted by Michael Bloch in web marketing (Sunday March 21, 2010 )

Having a Facebook or Twitter presence can really lift the profile of your business – but sometimes for all the wrong reasons as Nestle is currently discovering. Their Facebook “fan” page is currently a company’s worst public relations nightmare and serves as a caution for us all. (more…)


Google Analytics to release opt out plugin

Posted by Michael Bloch in web marketing (Saturday March 20, 2010 )

It appears that the Google Analytics team will soon be releasing a browser plug-in that will allow people to opt-out of being tracked by the web analytics application. (more…)