With age comes, ahem, wisdom and a little more caution - for many of us anyway. The changing face of the US consumer presents challenges to marketers wishing to target the “risk averse”
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According to the New York Times, Google is starting to make more use of the oodles of data it gains from us and is experimenting with serving up ads connected to different searches we run.
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I was very surprised to read the results of a recent survey as to how many businesses are still using desktop email clients to run their marketing campaigns.
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Ever wanted to try advertising on FaceBook? Here’s your chance to do so free - a $50 click credit.
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“The Green Marketing Study” from DoubleClick Performics found 60% of respondents thought it was extremely or very important that companies exercise good environmental stewardship.
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How often do you think images in marketing emails are automatically blocked? 10% of the time? 20%? More? In fact, it appears to be much more.
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As I was reviewing traffic statistics for one of my sites today, it was again rammed home to me just how important a top 5 search engine ranking is.
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Sometimes we forget that not all publications are online and there’s still thousands of magazines printed on that paper stuff… and getting a mention in those can drive substantial traffic.
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40 characters, 50, 60.. or more? Just how many characters should you use in email subject lines for marketing communications?
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While it’s one of the oldest forms of communication on the Internet, email’s not going anywhere soon - for nearly two thirds of US adults, it’s the preferred method of communicating with companies.
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