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Proactive live chat survey results

Posted by Michael Bloch in web marketing (Saturday May 8, 2010 )

A recent survey on consumer reactions to live chat software revealed some interesting statistics about proactive chat invitations. (more…)


Video – less bling = more kaching

Posted by Michael Bloch in web marketing (Thursday May 6, 2010 )

We’re used to sitting through the opening credits of a show. We do so as we’re going to be rewarded with a half hour or whatever of entertainment (minus ads of course). With many videos used to promote a product, they are far shorter and waste too much time before getting to the real information. (more…)


Death by PowerPoint

Posted by Michael Bloch in web marketing (Tuesday May 4, 2010 )

When I left the suit and tie behind, I swore I would never look at another PowerPoint presentation again. I have. And I still hate them.

Powerpoint makes us stupid. They aren’t my own words, but those of a US Army General. (more…)


Inbound marketing trumps outbound

Posted by Michael Bloch in web marketing (Saturday May 1, 2010 )

Inbound marketing strategies are proving to be more effective and cheaper than outbound marketing, according to the “State of Inbound Marketing Report” (more…)


“Click here” call to actions still crucial

Posted by Michael Bloch in web marketing (Thursday April 29, 2010 )

With underlined hyperlinks not really fashionable these days, some people still need to be told to “click here” in certain circumstances, or the equivalent. (more…)


Apple’s leak marketing continues?

Posted by Michael Bloch in web marketing (Monday April 26, 2010 )

We’ve seen a couple of great examples of Apple’s leak marketing in the last week.. or were they? (more…)


Schools selling online ad space

Posted by Michael Bloch in web marketing (Wednesday April 21, 2010 )

Don’t be surprised if banner ads start appearing on your child’s school’s web site soon. (more…)


Google Caffeine rolling out?

Posted by Michael Bloch in web marketing (Tuesday April 20, 2010 )

Have you noticed your site bouncing around in Google’s search engine results lately? You might be seeing Google Caffeine. (more…)


More web pages = more leads

Posted by Michael Bloch in web marketing (Friday April 16, 2010 )

This probably doesn’t come as a surprise – an analysis of over 1,400 companies shows a clear relationship between pages indexed by Google and the number of leads a company generates. But there’s a catch. (more…)


Site speed now a Google ranking factor

Posted by Michael Bloch in web marketing (Saturday April 10, 2010 )

Google has announced that it is now taking into account site speed in its search ranking algorithms. (more…)