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Outbound spam costing ISP’s a bundle

Posted by Michael Bloch in web marketing (Sunday June 13, 2010 )

Nearly ten years ago, spam represented roughly one in six email messages. I still remember the days of getting a single spam message and being totally outraged. Nowadays spam represents in excess of 80% of all email. The overall absolute volume of spam is increasing every 12-18 months and outbound spam is costing ISP’s dearly. (more…)


Survey – coupon users spend more

Posted by Michael Bloch in web marketing (Saturday June 12, 2010 )

One-third of online shoppers polled in a recent survey said they generally use coupon sites while shopping online. (more…)


Google’s long tail search changes

Posted by Michael Bloch in web marketing (Sunday May 30, 2010 )

Noticed a change in your Google traffic this month but can’t pinpoint what it is? Maybe the answer lies in the long tail. (more…)


Murdoch about to ban Googlebot

Posted by Michael Bloch in web marketing (Thursday May 27, 2010 )

After talking about it for months (years?), Rupert Murdoch is about to ban search engine spiders from two of his publications. (more…)


AdSense revenue share split revealed

Posted by Michael Bloch in web marketing (Tuesday May 25, 2010 )

Google AdSense, the hugely popular revenue generation tool for online publishers, has finally revealed what has been a closely guarded secret, the percentage share of ad revenue it pays to publishers. (more…)


Click laundering and PPC fraud

Posted by Michael Bloch in web marketing (Sunday May 23, 2010 )

As click fraud detection becomes more refined, so too do the strategies of those looking to commit it. (more…)


Video in email marketing

Posted by Michael Bloch in web marketing (Thursday May 20, 2010 )

Video has always been a tricky business when it comes to email marketing campaigns, but this service says it takes out the complexity of getting the right video format to recipients. (more…)


Tracking with browser fingerprints

Posted by Michael Bloch in web marketing (Wednesday May 19, 2010 )

A headache for affiliate marketers is the “soggy cookie” phenomenon – or cookies that aren’t set at all due to browsers set to reject them. A way around this may be browser fingerprinting. (more…)


Survey: search engine marketing pays off

Posted by Michael Bloch in web marketing (Tuesday May 18, 2010 )

A new report from Internet Retailer confirms what most of us already know – a solid paid and natural search engine marketing strategy and budget really racks up online sales. (more…)


Q1 2010 – over 1 trillion ads served

Posted by Michael Bloch in web marketing (Saturday May 15, 2010 )

One trillion is a number that’s hard to get your head around; but it’s how many ads were served in the first quarter of 2010 – and that was just to USA web users. (more…)