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Beware of forum posting services

Posted by Michael Bloch in web marketing (Tuesday August 3, 2010 )

I’ve touched on this before, but it’s a practice still rife, so I thought it worth mentioning it again as it can save your company cash and harassment. (more…)


Email marketing trumps social media

Posted by Michael Bloch in web marketing (Sunday July 25, 2010 )

A recent survey designed to determine shoppers’ retail promotion preferences found consumers prefer receiving promotions via email. (more…)


Yahoo testing Bing results

Posted by Michael Bloch in web marketing (Thursday July 22, 2010 )

Noticed any change in your Yahoo traffic over the last couple of days? Bing’s moving in. (more…)


Email response times survey

Posted by Michael Bloch in web marketing (Sunday July 18, 2010 )

New research has found nearly half of email related transactions and three-quarters of opens and clicks occur within one day of the message having hit a consumer’s inbox. (more…)


Search engine marketing rebounds

Posted by Michael Bloch in web marketing (Wednesday July 14, 2010 )

The Search Engine Marketing (SEM) industry has experienced solid growth in the second quarter of this year compared to Q2 2009 according to Efficient Frontier’s U.S. Search Engine Performance Report. (more…)


Women on the web – survey

Posted by Michael Bloch in web marketing (Saturday July 10, 2010 )

Women are responsible for 85% of all brand purchases, 92% of vacation purchases, 93% of food purchases and control $7 billion in annual spending. If you’re an online merchant, ignore them at your peril. (more…)


Display ad statistics

Posted by Michael Bloch in web marketing (Wednesday July 7, 2010 )

comScore, Inc. recently launched its Ad Metrix Creative Summary report, providing statistics on size, formats, and types of display ads being used by advertisers on publisher sites. (more…)


Social links in email marketing

Posted by Michael Bloch in web marketing (Saturday June 26, 2010 )

Are you including links to your social network profiles in your email newsletters and marketing campaigns? If not, perhaps you should be. (more…)


“Secret” search engine strategies

Posted by Michael Bloch in web marketing (Monday June 21, 2010 )

If you had a killer tactic that generated bundles of search engine traffic, would you sell it to others? Maybe, but only if it satisfied one of two criteria. (more…)


Bing-ified Yahoo results by August?

Posted by Michael Bloch in web marketing (Sunday June 20, 2010 )

According to a recent presentation relating to the Microsoft and Yahoo! Search Alliance, August/September may see the full rollout of Bing powered Yahoo! search results. (more…)