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2010 Holiday Marketing Guide.

Posted by Michael Bloch in web marketing (Sunday September 12, 2010 )

Here we go again. You may not have started thinking about your holiday marketing strategies yet, but some of your competitors likely have. (more…)


Email open rates steady, click rates down

Posted by Michael Bloch in web marketing (Saturday September 11, 2010 )

The Q2 2010 North America Email Trends and Benchmarks Results show steady email open rates, but a decline in clickthroughs. (more…)


Bing grabs 24% U.S. search market share

Posted by Michael Bloch in web marketing (Thursday September 9, 2010 )

With Bing now powering Yahoo, Bing’s combined powered search accounted for 24.56 percent of U.S. search traffic for the week ending August 28. (more…)


Coupon use online – Canada vs. USA

Posted by Michael Bloch in web marketing (Saturday September 4, 2010 )

Coupon use continues to increase, but there are major differences between online coupon redemption between Canada and the USA. (more…)


Fake user reviews – don’t be tempted

Posted by Michael Bloch in web marketing (Monday August 30, 2010 )

Many online merchants have been tempted at some stage or another to post positive reviews about themselves around the web while posing as a customer. It’s not just unethical, it’s illegal. (more…)


Google adds to domain search listings

Posted by Michael Bloch in web marketing (Tuesday August 24, 2010 )

Google has announced it will now display more than 2 listings for the same domain for some queries. (more…)


Groupon – coupon marketing on steroids

Posted by Michael Bloch in web marketing (Saturday August 21, 2010 )

I’ve been seeing the name “Groupon” increasingly popping up in various publications – it appears to be doing big things in the world of coupon marketing. Here’s how it works. (more…)


July search engine rankings

Posted by Michael Bloch in web marketing (Wednesday August 18, 2010 )

Comscore have posted their search engine market share statistics for July – but with a bit of a difference this time around. (more…)


White space entices readers

Posted by Michael Bloch in web marketing (Wednesday August 11, 2010 )

Whether it’s on-page content or an email, remember to use line breaks and paragraphs appropriately. That white space can be critical in getting your message across. (more…)


The big pay per click spenders

Posted by Michael Bloch in web marketing (Wednesday August 4, 2010 )

If staying on top of a pay per click budget of a few thousand dollars a month is daunting enough, imagine managing a $5 million a month pay per click budget. (more…)