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Link exchange scams

Posted by Michael Bloch in web marketing (Thursday October 14, 2010 )

Time for another warning about link exchange scams. I was reminded after a run of particularly silly solicitations I’ve received, all using the same sort of approach. (more…)


SEO – “But X merchant does it!”

Posted by Michael Bloch in web marketing (Tuesday October 12, 2010 )

Occasionally you might see a competitor employing some shady search engine optimization tactics to get a higher ranking. It’s tempting to fight fire with fire. (more…)


Launch of the Advertising Option Icon

Posted by Michael Bloch in web marketing (Tuesday October 5, 2010 )

Some of the USA’s largest media and marketing trade associations, along with support from the Council of Better Business Bureaus, have officially launched a self-regulatory program that will give Joe Surfer more control over his data in relation to online behavioral advertising; including an “opt-out” button which will be posted on participating sites. (more…)


Virtual goods as incentives

Posted by Michael Bloch in web marketing (Saturday September 25, 2010 )

I’m not a fan of social games like Farmville and such, but a lot of folks are into them in a big way. Soon online retailers will be able to tap into this demographic by offering bonus virtual goods with purchases and other consumer actions. (more…)


Call center voice quality can cost sales

Posted by Michael Bloch in web marketing (Thursday September 23, 2010 )

You can have the best web site in the world, the slickest shopping cart and a great marketing team – but if your call center isn’t up to scratch, it’s going to cost you big time. (more…)


Cause marketing popular with shoppers

Posted by Michael Bloch in web marketing (Tuesday September 21, 2010 )

According to a recent survey, 41% of Americans purchased a product in the past year because it was associated with a social or environmental cause. Cause marketing can be a very powerful tool if used correctly. (more…)


Overused words in press releases

Posted by Michael Bloch in web marketing (Saturday September 18, 2010 )

I’m guilty of using particular buzz words in press-release type blurbs and it seems I’m not alone. It appears certain words appear regularly in press releases. (more…)


Email retargeting & cart abandonment

Posted by Michael Bloch in web marketing (Friday September 17, 2010 )

Are you retargeting folks who abandon shopping cart sessions with a follow up email? If not, the chances are good your competitors might be over the next year. (more…)


A (repeated) call to action

Posted by Michael Bloch in web marketing (Thursday September 16, 2010 )

Whether it’s on page or email marketing, people need to be told repeatedly what to do according to the results of an email marketing survey. (more…)


Dropping links in comments

Posted by Michael Bloch in web marketing (Wednesday September 15, 2010 )

One of the old and somewhat tired strategies for increasing your site traffic and (sometimes) your search engine rankings is leaving comments on blogs. If you’re going to do it, at least make the comment useful. (more…)