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Bad reviews *can* hurt search rankings

Posted by Michael Bloch in web marketing (Saturday December 4, 2010 )

I used to work with a guy who believed there was no such thing as bad publicity. He learned the hard way. Another merchant has learned this lesson too after getting the attention of Google. (more…)


Hotlinking is bad? Perhaps not for SEO

Posted by Michael Bloch in web marketing (Thursday December 2, 2010 )

Hotlinking is where a site displays an image or object on a page that is stored on another site. Usually people will hotlink images without the permission of the owner of the site being referenced, causing additional bandwidth consumption for the source site. (more…)


We miss you, valued customer

Posted by Michael Bloch in web marketing (Wednesday December 1, 2010 )

That was the subject line of an email I received recently. It wasn’t spam, it was from a merchant I’ve spent a bit of cash with. Obviously I’m not missed enough if they don’t know my name :). (more…)


Problem page? Try a Google SiteMap

Posted by Michael Bloch in web marketing (Tuesday November 23, 2010 )

Ever had a page that no matter what you did with it, Google just didn’t seem to like it? An XML sitemap might be the way to go to turn that frown upside down. (more…)


Dial a domain

Posted by Michael Bloch in web marketing (Wednesday November 17, 2010 )

You’re out and about and want to call a company, but don’t have the number on your phone – what to do? A new option is domain dialing. (more…)


Adrank, Ad Auctions & Adsense payments

Posted by Michael Bloch in web marketing (Saturday November 13, 2010 )

AdSense is the publisher side of Google’s Adwords network and provides income to millions of site owners. Google pays publishers a share of what a merchant pays per click. But what determines how much a merchant pays for each click and which ads appear on a publisher’s site? (more…)


One click unsubscribing

Posted by Michael Bloch in web marketing (Tuesday November 2, 2010 )

With 2011 just around the corner, it’s surprising how many list owners still like to make people jump through hoops to unsubscribe from email communications. (more…)


Survey – the wealthy love coupons too

Posted by Michael Bloch in web marketing (Wednesday October 27, 2010 )

A recent survey has found that coupons aren’t just loved by the battlers; but by people making big bucks too. After all, how do you think they became rich in the first place? (more…)


Welcome emails – super marketing tools

Posted by Michael Bloch in web marketing (Saturday October 23, 2010 )

I must admit I don’t put a lot of effort into the automated emails that follow a subscription; i.e. the “welcome” email.. but after reading a recent report, I think I’ll go back and redo them all. (more…)


Email from & subject line relevancy

Posted by Michael Bloch in web marketing (Monday October 18, 2010 )

From and subject line relevancy isn’t just important for email marketing, but for standard email communications too. (more…)