That was the subject line of an email I received recently. It wasn’t spam, it was from a merchant I’ve spent a bit of cash with. Obviously I’m not missed enough if they don’t know my name :). (more…)

Ever had a page that no matter what you did with it, Google just didn’t seem to like it? An XML sitemap might be the way to go to turn that frown upside down. (more…)

You’re out and about and want to call a company, but don’t have the number on your phone – what to do? A new option is domain dialing. (more…)

AdSense is the publisher side of Google’s Adwords network and provides income to millions of site owners. Google pays publishers a share of what a merchant pays per click. But what determines how much a merchant pays for each click and which ads appear on a publisher’s site? (more…)

With 2011 just around the corner, it’s surprising how many list owners still like to make people jump through hoops to unsubscribe from email communications. (more…)

A recent survey has found that coupons aren’t just loved by the battlers; but by people making big bucks too. After all, how do you think they became rich in the first place? (more…)

I must admit I don’t put a lot of effort into the automated emails that follow a subscription; i.e. the “welcome” email.. but after reading a recent report, I think I’ll go back and redo them all. (more…)

From and subject line relevancy isn’t just important for email marketing, but for standard email communications too. (more…)

Time for another warning about link exchange scams. I was reminded after a run of particularly silly solicitations I’ve received, all using the same sort of approach. (more…)

Occasionally you might see a competitor employing some shady search engine optimization tactics to get a higher ranking. It’s tempting to fight fire with fire. (more…)