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Survey: email marketing & mobile devices

Posted by Michael Bloch in web marketing (Wednesday January 19, 2011 )

Email on mobile devices has moved out of the realm of ultrageeks and early adopters and is now well and truly mainstream. It’s something that online retailers should bear in mind in terms of their email marketing campaigns. (more…)


Cause marketing & disasters – be careful

Posted by Michael Bloch in web marketing (Monday January 17, 2011 )

I’ve written before about cause marketing and how it can not only do good for charities, but for your business as well. However, it’s all in the execution – get it wrong and you may be in for a shock. (more…)


Over 1 Trillion Emails Sent In 2010

Posted by Michael Bloch in web marketing (Saturday January 15, 2011 )

Email isn’t dead, nor even dying, or even slightly unwell… unless you consider the proportion of spam to be an ailment. No wonder merchants have challenges in attracting the attention of email users. (more…)


Private domain registration.. or not

Posted by Michael Bloch in web marketing (Wednesday December 29, 2010 )

Many domain name registrars often private domain registration services – but it might not be as private as you think. (more…)


Dan hates spam

Posted by Michael Bloch in web marketing (Monday December 27, 2010 )

Meet Dan. Dan hates spam. Nothing unique there, most of us do – even many marketers. What makes Dan different is he likes to sue spammers for chuckles and profit.. and yes, he does succeed. (more…)


Behavioral targeting – consumer survey

Posted by Michael Bloch in web marketing (Wednesday December 22, 2010 )

As the debate for “do not track” heats up, consumers have spoken – and the news isn’t all that good for advertisers according to survey results. (more…)


Ad saving service – AdKeeper

Posted by Michael Bloch in web marketing (Sunday December 19, 2010 )

I have to admit there’s been a few times when I wished I could save an advertisement without interrupting what I was doing – and that’s exactly what AdKeeper does. (more…)


Sex sells – imagery in ads

Posted by Michael Bloch in web marketing (Friday December 10, 2010 )

A recent survey shows that many people say they are becoming concerned by the amount of sexual imagery in advertising, but I think some of the respondents (and you can guess who), may be telling porky pies. (more…)


Online ad spend to bypass newspapers

Posted by Michael Bloch in web marketing (Wednesday December 8, 2010 )

Even more bad news for newspapers is on the horizon, with Internet ad spending expecting to eclipse newsprint’s market share by 2013. (more…)


Banner ads get the cold shoulder

Posted by Michael Bloch in web marketing (Sunday December 5, 2010 )

A survey of over 2,000 US adults have found advertising on the Internet is ignored by the majority of people; and in particular, banner ads. (more…)