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EU introducing tough laws on cookies

Posted by Michael Bloch in web marketing (Thursday March 10, 2011 )

Online business is likely about to get a whole lot harder for some UK publishers, affiliates and advertisers due to new laws relating to cookies. (more…)


Stop touching your customers

Posted by Michael Bloch in web marketing (Monday March 7, 2011 )

Dang, I hate some of the jargon that pops up in marketing. I’ve added “touching” to the must-die list. (more…)


Google’s “Farmer” Update

Posted by Michael Bloch in web marketing (Sunday February 27, 2011 )

Noticed a change in your US traffic patterns recently? Aside from the President’s Day holiday weekend, it may be due to the latest algorithmic tweak from Google. (more…)


Anniversary email – subtle marketing

Posted by Michael Bloch in web marketing (Saturday February 19, 2011 )

I received an email from eBay Australia the other day, acknowledging I had been a member for ten years. Even for a slightly jaded and somewhat cynical person such as myself, I thought it a nice touch – and it was all in the delivery. (more…)


A hard lesson in SEO

Posted by Michael Bloch in web marketing (Thursday February 17, 2011 )

The incident was widely reported, but I thought I would make mention of it as it is important in relation to search engine optimization. (more…)


Why people unsubscribe and unfollow

Posted by Michael Bloch in web marketing (Sunday February 13, 2011 )

What turns people off from staying on an email marketing list or following a company on a social network? A new survey report reveals some interesting insights. (more…)


Early bird spammers

Posted by Michael Bloch in web marketing (Wednesday February 2, 2011 )

I hate spammers, but I have to give credit to them at times for their ingenuity and entrepreneurial spirit. (more…)


SEO and nofollow – the final word

Posted by Michael Bloch in web marketing (Thursday January 27, 2011 )

It seems quite a few people still think links with the nofollow attribute will pass on PageRank under certain circumstances. Here’s what a Google employee had to say on the issue: (more…)


Comment Posting Services Doing Damage

Posted by Michael Bloch in web marketing (Wednesday January 26, 2011 )

Hiring someone else to post comments? Keep them on a *very* short leash; they could land you in really, really hot water. (more…)


Coupon sharing

Posted by Michael Bloch in web marketing (Saturday January 22, 2011 )

A major coupon site saw a 26.3% increase in traffic during December 2010 and a 27.2% jump in November. The popularity of coupons just keeps on increasing, regardless of economic conditions. (more…)