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Twitter launches one-click follow button

Posted by Michael Bloch in web marketing (Saturday June 4, 2011 )

Twitter has now made it easier to follow another Twitter user with the launch of a one click follow feature for web sites. (more…)


Google’s +1 button launched for websites

Posted by Michael Bloch in web marketing (Thursday June 2, 2011 )

Google’s answer to Facebook’s “like” button has been released for web sites, called the +1 button – and it’s probably an important one to add to your site. (more…)


Cause marketing – which to choose?

Posted by Michael Bloch in web marketing (Sunday May 29, 2011 )

A crucial aspect in the success of cause marketing is the cause you choose to support. (more…)


Newspaper coverage and website traffic

Posted by Michael Bloch in web marketing (Saturday May 21, 2011 )

A request to be interviewed by a major newspaper can be an exciting time; but the resulting coverage may not match expectations in relation to web site traffic. Here’s a few reasons why. (more…)


Instant preview for Adwords ads

Posted by Michael Bloch in web marketing (Thursday April 28, 2011 )

It was launched in the U.S. a couple of days ago, but I only just noticed it – Google has rolled out its instant preview feature for Adwords listings. (more…)


Subscription confirmation reminders

Posted by Michael Bloch in web marketing (Tuesday April 19, 2011 )

Usually once someone signs up for a double opt in list, they’ll get one email requesting confirmation and that’s it. That may not be enough. (more…)


Press release emails – keep them lean

Posted by Michael Bloch in web marketing (Tuesday April 5, 2011 )

Everyone wants their press release noticed by publishers and sometimes it will be – for the wrong reasons – and as such, won’t be published. (more…)


Affiliate programs – watch out for leaks

Posted by Michael Bloch in web marketing (Saturday April 2, 2011 )

Commission leaks are an unfortunate part of affiliate marketing, but if a merchant is using decent software; it shouldn’t be so much an issue. It’s surprising how many merchants still don’t. (more…)


Parrot comments

Posted by Michael Bloch in web marketing (Wednesday March 30, 2011 )

As more online businesses take to blog commenting to boost traffic and in the hope of doing the same with search rankings, increasing numbers are going about it the wrong way and wondering why their comments aren’t published. (more…)


Small businesses and online marketing

Posted by Michael Bloch in web marketing (Sunday March 27, 2011 )

What is small business in the USA up to in terms of online marketing? Here’s a glimpse. (more…)