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Taming the Beast - providers of ecommerce & web marketing services to Adelaide, South Australia & the world!

Email marketing metrics report

Posted by Michael Bloch in web marketing (Thursday November 20, 2008 )

MailerMailer recently released it’s bi-annual email marketing metrics report with some interesting statistics on subject line length, open and click rates.
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Spam conversion statistics

Posted by Michael Bloch in web marketing (Friday November 14, 2008 )

I’ve always been curious about spam response rates - here’s some interesting stastics from a “controlled” spam campaign.
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Aggressive SEO companies

Posted by Michael Bloch in web marketing (Monday November 10, 2008 )

“You clearly need a little more education on SEO Mr. Bloch”. I remember being told this by an overpriced SEO company a few years back. It sprang to mind recently when reading about a few site owners who have been harassed by aggressive SEO companies.
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Free shipping still a favorite

Posted by Michael Bloch in web marketing (Saturday November 8, 2008 )

Hope springs eternal they say and many online retailers, armed with a fistful of marketing strategies, have chosen to take an optimistic view of the holiday shopping season ahead.
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Search marketing statistics 2008

Posted by Michael Bloch in web marketing (Wednesday November 5, 2008 )

Looking for some interesting snippets of info to liven up your next dinner party? Nothing says Mr. (or Mrs. or Ms.) Popularity more than a hatful of search marketing facts and figures!
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Outbound links don’t suck

Posted by Michael Bloch in web marketing (Tuesday November 4, 2008 )

Some web site owners are very hesitant to publish links to other sites from their own - and they might be doing themselves a disservice.
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SMS vs email marketing

Posted by Michael Bloch in web marketing (Saturday October 25, 2008 )

For years now, marketing via mobile phones has been “the next big thing”. Looks like it may remain in limbo for a while longer according to this recent survey.
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Guys and the Internet

Posted by Michael Bloch in web marketing (Tuesday October 21, 2008 )

A survey of over five hundred males aged 18‐34 who access the Internet at least once per month has found that 69% say they can’t live without the Internet.
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Articles you may have missed

Posted by Michael Bloch in web marketing (Monday October 20, 2008 )

In case you only keep up to date on what’s new on TTB via the RSS feed, here’s a listing of ecommerce and marketing articles that have been published or updated on the main site in recent months:
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Online ads to weather crisis?

Posted by Michael Bloch in web marketing (Saturday October 18, 2008 )

A recent survey of over 600 advertising professionals has shown many executives have already altered budgets to take into account the current financial crisis. There’s bad news of course.. but also some good news.
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