I just finished listening to a 1 minute voicemail from some idiot who mistakenly thought I was a small business owner with time on my hands. Actually, I only listened to the first 10 seconds of it. VoIP (Voice over IP) is a wonderful thing, but its given marketers without a clue new ways to annoy small business - telespam.
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Telemarketing twits and telespam
Coupon crazy consumers
Tough times mean folks are looking for real or perceived bargains - and given current economic conditions, coupon sites have become increasingly popular. If you’re not using coupons yet for your online business, you’re likely missing a lot of sales and new customers.
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Unsubscribes - a different view
Anyone who has a list is concerned with unsubscriptions from their communications - but sometimes unsubscribes can be seen as a positive thing too.
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10 baby boomer myths
It’s something I’ve written about fairly often - the way that marketers tend to wrongly perceive mature age folks such as baby boomers; those people born between 1946 and 1964. Here’s a list of the top ten myths.
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Email Marketing statistics
Email marketing definitely works - half of respondents in a recent survey made an online purchase in the previous year as a result of permission based email marketing (PEM).But..
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Neurologically optimal advertising
I love these new terms that seem to pop up every day :). So what is neurologically optimal advertising?
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Even The Rich Comparison Shop
It seems it’s not just Joe Consumer that hunts for bargains on the web; the wealthy do too… that’s part of the reason they are rich I guess :)
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Blind marketing and churn
How much do you know about your customers? Don’t be ashamed to admit not a lot as you’re certainly not alone.
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Web marketing and ageism
Older web surfers are thirsting for more age relevant content according to a recent study and a majority feel that online advertising is out of step with their age group.
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Tranasactional search queries
I’ve always been curious as to how search engines are used, particularly in relation to the number of queries that are ecommerce related. This study sheds a little light on the topic.
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