Affiliate programs are a great way for merchants to mobilize a large sales force with minimum outlay, particularly if the program is handled in-house; however, there are hazards.
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The world of marketing can be a rather serious place. Times are tough and a good laugh is always appreciated. However, if you can turn that laughter into profits, even better.
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Google announced yesterday improvements that should see better indexing of Flash components.
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In Australia we have a term “tall poppy syndrome” and it seems that Twitter has become one of its victims.
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I’ve often said that friends don’t send friends large attachments (without warning); but that extends to business owners seeking partners or publicity too.
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Why do well known brands continue to advertise? Not only because it works to attract new customers and reminds existing ones about the brand, but it’s also a signal of strength.
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According to a recent survey, there’s distinct differences in different parts of the world in relation to unsubscribing from marketing communications and newsletters, with some countries having far more tolerance to unappealing email than others.
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Each morning I go through a pile of email that’s come in overnight - newsletters, spam, etc.; the same mix that everyone with an inbox gets. But I also get quite a few partnership approaches or businesses requesting coverage on my sites or projects I’m involved with.
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The writing is on the wall for direct mail marketing (hallelujah); but the future of email marketing is looking even rosier as a result.
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News of the demise of display ads have been greatly exaggerated if this report is anything to go by. However, how people interact with ads poses some serious challenges for marketers and even more problems for affiliates.
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