A survey by Experian has found that 80% of online coupon email campaigns scored higher transaction-to-click rates and transaction rates than the non-coupon campaigns. (more…)

comScore yesterday released its analysis of the U.S. search marketplace for October. There’s more joy for Google as usual and also for Bing, but Yahoo’s fortunes in the search area continue to fade. (more…)

The widespread adoption of broadband should have brought us all blistering page load times. But some designers and programmers decided to suck up that extra bandwidth with complex pages that really don’t need to be. This bit of news might have them reconsidering. (more…)

It’s interesting to see some marketers and newsletter list owners, particularly in the information product and B2B sphere, still having to resort to tactics used by spammers to try and get their email through. If something looks like spam, it will often be treated as such. (more…)

The sandbox has been taken down and the announcement has been made. Google Caffeine is headed for prime time.. soonish. Caffeine isn’t a fluffy Google app, but a major change to what is under the hood of Google search. (more…)

Phoney ad buyers are causing havoc around the web by getting unwitting publishers to help them spread malware. This is an important issue for all site owners who make their money from ad revenue to be aware of. (more…)

A recent report says that click fraud is down on the same quarter last year. It’s good news, but something that hasn’t changed…. (more…)

It was October 27, 1994 when banner ads first made their appearance. It’s hard to believe there was a time when they weren’t around. (more…)

I believe I’ve just seen the longest “toilet roll” style sales letter page ever.

From the top of the sales page to the first call to action was an incredible 37 screens long. (more…)

Want to generate some cash from your Twitter account? This might be a goer- a new ad network for Twitter publishers that has already attracted some big names. (more…)