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AOL email ransom saga continues

Posted by Michael Bloch in web marketing (Wednesday March 8, 2006 )

Just a brief update on the AOL Greedmail, oops, Goodmail certification program – AOL now says that non-profit organizations who meet their criteria (?) will be able to participate in their certified email program at no cost. (more…)

Email ransom – AOL turnaround

Posted by Michael Bloch in ecommerce (Wednesday February 8, 2006 )

Wow; things change quickly in this industry. Yesterday I reported on AOL’s apparent decision to attempt to force companies to pay for assured email delivery, i.e. a “pay for play” strategy allowing marketing and other commercial communications to bypass their filters. My prediction was that if the service was introduced, it was conceivable that filters would have been tightened to such a degree that increasing amounts of legitimate marketing communications may wind up in AOL users spam folder or blocked altogether.

According to an article on MediaPost and several other sources published since that time, AOL has done somewhat of an about face in relation to the GreedMail, oops, I mean GoodMail Certified Email program. (more…)

More silly pay-to-play email ideas

Posted by Michael Bloch in web marketing (Tuesday March 28, 2006 )

First “GreedMail”, now this.

A company has come up with the idea that instead of email marketers and companies being charged per piece of email sent to consumers without filtering applied, they should instead be charged for each email that’s rejected by the consumer. My jaw really hit the floor when I read more about how the concept is implemented. (more…)

Email ransom – time for RSS

Posted by Michael Bloch in web marketing (Tuesday February 7, 2006 )

AOL has announced that they are commencing to charge companies to send commercial email to AOL users under a certified email program. They’ve touted this as a means to control spam.. hrm; I don’t think so. Sounds like a massive revenue raiser to me.

Supposedly, the charge will be $2 to $3 per 1,000 messages. AOL says the difference between sending the pay for play email messages and standard email will be that it bypasses their filters. All sounds fairly innocent, unless (more…)

More retailers using RSS web feeds

Posted by Michael Bloch in web marketing (Monday March 13, 2006 )

With AOL getting into greedmail and users’ email inboxes becoming crammed generally; some bigger online retailers are awakening to the possibilities of RSS. As always, it’s the simple ideas that are often the best and the good news is that you don’t need the budget of a multinational to implement some of the RSS strategies that are proving successful (more…)