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AOL email ransom saga continues

Posted by Michael Bloch in web marketing (Wednesday March 8, 2006 )

Just a brief update on the AOL Greedmail, oops, Goodmail certification program – AOL now says that non-profit organizations who meet their criteria (?) will be able to participate in their certified email program at no cost. (more…)

Email ransom – AOL turnaround

Posted by Michael Bloch in ecommerce (Wednesday February 8, 2006 )

Wow; things change quickly in this industry. Yesterday I reported on AOL’s apparent decision to attempt to force companies to pay for assured email delivery, i.e. a “pay for play” strategy allowing marketing and other commercial communications to bypass their filters. My prediction was that if the service was introduced, it was conceivable that filters would have been tightened to such a degree that increasing amounts of legitimate marketing communications may wind up in AOL users spam folder or blocked altogether.

According to an article on MediaPost and several other sources published since that time, AOL has done somewhat of an about face in relation to the GreedMail, oops, I mean GoodMail Certified Email program. (more…)

Email Client Market Share Statistics

Posted by Michael Bloch in web marketing (Saturday June 23, 2012 )

My, how reading email on handheld devices has grown – something we need to increasingly bear in mind with newsletter sends and email marketing campaigns. (more…)

Video in email marketing

Posted by Michael Bloch in web marketing (Thursday May 20, 2010 )

Video has always been a tricky business when it comes to email marketing campaigns, but this service says it takes out the complexity of getting the right video format to recipients. (more…)

Email junkies

Posted by Michael Bloch in online world (Tuesday July 31, 2007 )

I used to think perhaps I allowed email to have too much control over my life until I read the results of this survey. (more…)

Hotmail blocking legit email

Posted by Michael Bloch in web marketing (Saturday May 5, 2007 )

If you’re having trouble sending mail to Hotmail users, i.e. the emails you send out aren’t bounced, don’t wind up in junk folders but just seem to be black-holed.. you’re not alone. (more…)

Email reader compatibility

Posted by Michael Bloch in web marketing (Wednesday May 2, 2007 )

With Outlook 2007 rearing its ugly (?) head and creating compatibility issues in relation to how email newsletters and marketing campaigns are displayed, I thought it would be helpful to list some resources where you can discover what will work and what won’t; not just for Outlook 2007, but other software/services too. (more…)

Email delivery and reputation

Posted by Michael Bloch in web marketing (Saturday October 14, 2006 )

While we constantly rewrite email marketing blurbs to try and get around filters set to “shoot to kill”, it may be that many of our email delivery woes are more to do with reputation than content. (more…)

More silly pay-to-play email ideas

Posted by Michael Bloch in web marketing (Tuesday March 28, 2006 )

First “GreedMail”, now this.

A company has come up with the idea that instead of email marketers and companies being charged per piece of email sent to consumers without filtering applied, they should instead be charged for each email that’s rejected by the consumer. My jaw really hit the floor when I read more about how the concept is implemented. (more…)

Email marketing improving

Posted by Michael Bloch in web marketing (Saturday March 11, 2006 )

A few weeks ago, Epsilon Interactive published results of their current annual survey on people’s thoughts on email marketing and spam. The survey was based on 584 U.S. respondents aged 18 years + who have Internet access at home.

It appears that spyware infections are down, confidence in detecting phishing scams is up and generally, consumers will respond favorably (more…)

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