It’s something I’ve written about fairly often - the way that marketers tend to wrongly perceive mature age folks such as baby boomers; those people born between 1946 and 1964. Here’s a list of the top ten myths.
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Where would ecommerce be without Hallmark holidays? This year, 84 percent of US consumers will observe Mother’s Day, but most will cut down on number of gifts compared to previous years, opting to purchase one major item.
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Don’t ask for feedback unless you’re prepared to wear it :). Straight out of the “only in America” and “you’ve got to be kidding me” file is this little rip-snorter. It seems an eBay seller commenced litigation against a buyer who left *neutral* feedback.
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Email marketing definitely works - half of respondents in a recent survey made an online purchase in the previous year as a result of permission based email marketing (PEM).But..
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The price of oil reaching new highs is hardly news any more - and in the words of the great philosophers, Bachman Turner Overdrive, “B-B-B-Baby, you just ain’t seen nothin’ yet”. However, there is a silver lining to this cloud - it’s driving shoppers to spend their cash online.
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I love these new terms that seem to pop up every day :). So what is neurologically optimal advertising?
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It seems it’s not just Joe Consumer that hunts for bargains on the web; the wealthy do too… that’s part of the reason they are rich I guess :)
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The word “chargeback” is enough to send shivers down most merchants’ spines. They are an unfortunate part of commerce and particularly challenging problem for online business - the following are some related statistics.
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Some interesting statistics were recently released by Nielsen Online; here’s a quick roundup.
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How much do you know about your customers? Don’t be ashamed to admit not a lot as you’re certainly not alone.
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