White papers are a powerful, yet subtle form of marketing - good ones are anyway. If you offer white papers from your site, here’s a quick tip that can get you better results.
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White paper delivery tip
How China searches - Baidu
Following on from yesterday’s post about emerging online markets; in China, one search engine is heads and shoulders above the rest - and it’s not the mighty G. Baidu is the name of the game over there and it’s a game you may want to consider playing.
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What do Chinese shoppers want?
With the dreaded “R” word (recession) doing it’s rounds in relation to the USA, it’s good to remember it’s not the only country on the planet. No, really, it’s true. Things aren’t doom and gloom everywhere - for example, the Asia Pacific ecommerce market is forecast to explode.
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Affiliates and egg baskets
Ever joined an affiliate program that was doing so well that you were tempted to dump all the others merchants you promote in favor of it and basically dedicate more of your content towards steering folks towards that company? That can be risky, regardless of how big or stable the merchant appears to be.
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Phishers getting desperate?
I just received a note that my World of Warcraft account had been suspended due to “Involvement in online trading activities”. I’m not a World of Warcraft member, nor have I ever played the game. Looks like the phishers are getting desperate.
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Search engine marketing salaries
Into Search Engine Marketing (SEM)? What do you think your skills are worth? Thinking of adding a search engine marketer to your team and not sure how much you’ll need to pay? Findings from SEMPOs first survey of in-house SEM job salary compensation can give you an indication.
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Blogging can be a risky business
I was just reading about a terrible incident where a Chinese blogger was beaten to death by city inspectors for filming a confrontation with villagers. It’s an extreme example of some of the risks of blogging, but by no means isolated. Blogging can be a risky business wherever you live.
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Front-running and domain-tasting
Have you ever searched for a good domain name, found one available, gone to register it a few minutes later only to discover it’s just been registered? This may have been a case of front-running; a practice that’s been in the spotlight lately due to accusations against a high profile registrar.
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Business communications survey
It seams that even tho spull and grandma chocking is avvailable in jist about evry werd prosessing app; 60% of all written business communications contain one or more grammar or spelling errors.
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Affiliate programs & phone sales
If you’re running an affiliate program and also provide a sales phone number on your site - you may be scaring off experienced affiliates from joining your program.
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