Here’s a brief round up of an interesting analysis of over a quarter of a billion opt-in email newsletters and promo blurbs sent by over 3,000 merchants and organizations.
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Email marketing metrics report
Marketing to FaceBook users
If you’re looking for a relatively painless and quick way of reaching FaceBook users and don’t mind spending a few bucks, FaceBook flyers may be worth a try.
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Retail ecommerce grows 23 percent
U.S. ecommerce spend statistics for the third quarter of 2007 show retail ecommerce increased 23 percent over a year ago to a total of $28.4 billion.
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E-fluentials wary of opinion sites
E-fluentials, savvy online shoppers who have great influence over their circles, are becoming increasingly suspicious of paid evangelists on consumer opion web sites according to a recent survey.
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Cause marketing sparks sales
According to the recent “2007 Cause Survey”, 70% of consumers have purchased an item from a company because the company supports a cause they believe in.
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Video and mp3 spam
Ah, spammers - gotta love their tenacity. The next “evolutionary”, or probably more likely, exploratory step in spam appears to be MP3 files, with video perhaps to shortly follow.
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Feed reader statistics
Following on from my recent post on social bookmarking statistics, here’s some figures outlining the RSS feed readers most actively used to subscribe to feeds last month
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Chinese instructions
Rather off topic, but mildly amusing and I thought it worth a mention. I always love reading instructions that accompany Chinese-made technology products. Case in point, the guidelines that came with a notebook battery I received today.
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Social bookmarking statistics
Which social bookmarking services are seeing the most activity from their user base? There’s a few surprises in these statistics from September.
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Holiday shopping predictions
The USA holiday shopping season is expected to be a little more subdued this year with consumers increasingly feeling the pinch from high energy and food prices and fallout from the subprime mortgage fiasco. Merchants will need to be on their toes, as more consumers are planning on starting holiday shopping earlier this season.
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