The sky is falling; sell your sites! Low double digit online retail sales growth figures forecast in the next couple of years, tapering off to single digit figures by 2010! I predict wailing, ripping of shirts and gnashing of teeth from those who bank on limitless massive growth! Oh, woe are we!
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Ecommerce - dot calm
Recent articles on TTB
Only visiting the TTB blog or just getting the RSS feed? You’ve likely missed out on some articles I’ve published in recent times. Here are summaries of the articles I’ve written in the last month.
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PayPal launches security key
In an effort to further security for its users, PayPal and eBay have introduced a security key - a physical product that generates a 6 digit number every 30 seconds and is entered along with usual access details when logging into accounts that have the feature enabled.
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Shoppers need full product detail
According to a recent survey of USA online shoppers, over 90% of respondents stated that it was ‘important’ or ‘very important’ for retailers to provide *complete* product information.
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Social shopping sites
Comparison shopping search engines have been around for a long while - enter what’s touted to be The Next Big Thing; social shopping sites.
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The lighter side of ecommerce
Surviving in online business is serious stuff - so much to absorb, some of it quite dry and boring at times. There’s nothing like a bit of in-house humor to put a smile on your dial.. and perhaps to still learn something too.
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Canvassing, phones and time zones
VoIP (Voice Over IP) has made interstate and overseas calling so cheap, unlike a few years back I don’t even bat an eyelid when needing to call colleagues in the USA.
The economy of overseas and long distance calls has been a boon for ecommerce and online business, but some companies need to learn that not everyone on the planet exists in their time zone - it’s something that should they should bear in mind before picking up the phone to dial a prospective partner or customer or partner.
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Virtual worlds & ecommerce
The population of virtual worlds such as Second Life have been engaging in a form of in-house ecommerce for quite a while. Some retailers are now going a step further, taking the plunge into using virtual worlds to create stores within these worlds in the hope of driving real-dollar sales.
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Fraud and impact on ecommerce
Joe surfer has become more security conscious, which is great; but it’s also seriously impacting on ecommerce’s overall bottom line according to a recent report.
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Email marketing tip : use a colon
Here’s an interesting tip on the use of the colon and positioning of keywords in email subject lines to help boost open rates.
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