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Word of mouth marketing

Posted by Michael Bloch in web marketing (Saturday June 30, 2007 )

As consumers become increasingly distrustful of slick marketing spin, they are turning to each other to get the skinny on what’s hot and what’s not.
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AdSense Referrals 2 rolling out

Posted by Michael Bloch in web marketing (Friday June 29, 2007 )

I reported earlier this week that Adwords was extending their PPA (Pay Per Action) beta program for advertisers. The AdSense team announced yesterday morning the rollout of what’s being called Referrals 2 for publishers - it seems CPA offers have now arrived on Google in force.
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Link exchange reply

Posted by Michael Bloch in web marketing (Thursday June 28, 2007 )

Getting sick of non-relevant, poorly worded, demanding or persistent link exchange requests? Send the requester to this post:
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Email campaign landing pages

Posted by Michael Bloch in web marketing (Wednesday June 27, 2007 )

8 seconds is all you have to impress a potential customer once they’ve clicked a link in your marketing email and arrived on your landing page; according to Silverpop’s recently released Landing Page Report.
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Niche market - luxury items

Posted by Michael Bloch in ecommerce (Tuesday June 26, 2007 )

Looking for a niche market to address? Consider luxury items - seems there’s a lot affluent, brand conscious people out there with money to burn, big money, yet few places to spend it online.
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Any ThemeStreamers still around?

Posted by Michael Bloch in online world (Sunday June 24, 2007 )

Ah memories. For some reason ThemeStream popped into my mind today. It’s hard to believe that over 6 years have passed since they closed their doors while still owing writers (including myself) collectively a stack of cash. Still, it’s an ill wind that blows nobody any good.
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Google extends PPA beta

Posted by Michael Bloch in web marketing (Saturday June 23, 2007 )

Around a year ago, Google AdSense/Adwords started testing their CPA (Cost Per Action) offering in a limited beta program for US advertisers and publishers, dubbed PPA (Pay per action). That beta is now being extended globally.
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Increasing blog comments

Posted by Michael Bloch in web development (Friday June 22, 2007 )

Just a brief tip I’d like to share that may be of benefit to bloggers or content site owners who invite publicly displayed comments on articles and posts.
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ClickBank launches recurring billing

Posted by Michael Bloch in ecommerce (Thursday June 21, 2007 )

This will have many ClickBank merchants who wish to offer subscription and periodical premium membership services rejoicing - the company announced a couple of days ago that they now offer recurring billing services.
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Social media optimization how-to

Posted by Michael Bloch in web marketing (Wednesday June 20, 2007 )

Would you like to generate over 1400% better ROI over PPC using SMO? Hrm.. let’s translate that. Want to generate a ton more traffic for less bucks by implementing a social media optimization strategy? It’s quite possible and very economical to do so according to this research report.
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