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RSS feed subscriptions via email

Posted by Michael Bloch in web marketing (Monday April 30, 2007 )

A while back I mentioned that even in the age of RSS, I feel it’s important to also offer email subscriptions for your blog content as many people, including myself, still aren’t heavy users of RSS readers. If you don’t have the time or opportunity to set up and maintain your own mailing list, this free service may help.
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Saving on shipping charges

Posted by Michael Bloch in ecommerce (Sunday April 29, 2007 )

If your online business is based in the USA and you ship hard goods to your customers, you’re probably aware that different shipping companies have different prices for different delivery methods at different times etc. etc. This new service takes the hassle of out comparing freight charges between the providers.
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What is dropshipping?

Posted by Michael Bloch in ecommerce (Saturday April 28, 2007 )

If you’re looking to get into ecommerce or branching out into establishing new sites addressing different segments, a drop shipping model might be worth considering if you wish to sell hard goods. Using a drop shipping arrangement, you don’t even need to maintain an inventory; so it can really open up many new possibilities.
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Marketing spin - statistics

Posted by Michael Bloch in ecommerce (Friday April 27, 2007 )

I love statistics, they provide all sorts of interesting and useful information; but when statistics are used in conjunction with promotional blurbs for products and services claiming to boost your sales, bear in mind the old saying: “There are three kinds of lies: lies, damned lies, and statistics”
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Animated gifs & email marketing

Posted by Michael Bloch in web marketing (Thursday April 26, 2007 )

It’s not something you see a lot of these days, but some companies have been trialing animated gif images in their email campaigns with surprising results.
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MySpace using link redirects

Posted by Michael Bloch in online world (Wednesday April 25, 2007 )

Announced just a few hours ago, MySpace states it is implementing redirects on links that users add to the social network.
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Optimizing email copy

Posted by Michael Bloch in web marketing (Wednesday April 25, 2007 )

Marketing Experiments have published another one of their very interesting and in-depth studies; this one relating to email marketing copy and how to best structure it.
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More web widgets

Posted by Michael Bloch in web development (Tuesday April 24, 2007 )

After my post on creating web widgets a couple of weeks ago, one of TTB’s readers let me know about a nifty one she created. Perhaps it’s time to start a thread on favorite web widgets? Add yours here.
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Business plans for online ventures

Posted by Michael Bloch in ecommerce (Sunday April 22, 2007 )

I was checking over the rudimentary business plan for one of my online projects the other day and while the site is doing pretty well, I noticed I had strayed somewhat off the path from my original intentions.
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Embedding documents in pages

Posted by Michael Bloch in web development (Saturday April 21, 2007 )

If you’d like to make your PDF, Word, Powerpoint, Excel and other documents a little more accessible to your site visitors and give them more of a viral aspect, here’s a nifty free service to help you do so.
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