If you’ve been involved with affiliate marketing for any length of time, no doubt you’re signed on for numerous affiliate programs. Some work out, some don’t.. or don’t they?
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With the amount of wealth and disposable cash held by the senior market, you’d think that marketers would be focusing more resources on reach this group. In the case of senior men, it appears not.
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As part of sweeping changes to European Union consumer protection laws, the United Kingdom will be cracking down on businesses who blog or post fake reviews.
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According to a recent survey; Google Checkout market penetration has reached 6% of online shoppers vs. PayPal’s 42%; but with all due respect to PayPal, CheckOut has only been in operation for a year.
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The FTC has released a rather massive set of statistics relating to fraud in their report; Consumer Fraud and Identity Theft Data January - December 2006. The section regarding Internet related fraud shows some marked increases compared to 2005.
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Search engine guru Danny Sullivan has published a very interesting article after Google’s recent announcement regarding the combining of personalized search results and the personalized homepage feature for users with a Google account.

For those involved in SEO and search engine marketing, this move could have some major ramifications.
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After a 16.5% increase in the third quarter last year, the average keyword price paid by pay per click advertisers rose just 2% percent in the fourth quarter of 2006 to $1.51. Just $1.51 huh? Youch.
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MySpace users might get a chance to experience the thrill of ecommerce very soon via the social network. MySpace ecommerce features could also be a boon for small business owners who have a MySpace profile.
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A new service just launched reminded me of the fact that reaching new clients and communicating with existing customers via IM is something that most online businesses ignore. Given the massive numbers of people who use instant messaging daily, it could well be an excellent automated marketing tool. And I don’t mean IM spam bots :).
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The fonts we use say a lot about personality types according to a university study carried out last year… and the type of font we use in email and on our sites may not be the impression we’d like to put forward.
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